It Might Be Time to Update Your School Website If…

Ah, technology. Do you have a love/hate relationship with it? It seems as soon as you update your cell phone, TV, or even microwave, there’s a newer, better model right around the corner. Having the latest technology with all the bells and whistles has become not only...

Using Surveys to Improve School Communications

We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. If we don’t know what people currently believe, we can’t possibly improve communication, services, or...

Collecting Testimonials—a School Marketing Success Story

In today’s social climate, people are all about sharing how they feel about companies, products, and services. In fact, folks are more inclined to trust another person’s opinion or experience over traditional advertising or marketing materials. That’s not to say...

Communication! It’s All About Customer Service

Communication is the bedrock of customer service. Good customer service requires effective communications, and that requires listening to your customers’ needs as well as communicating your own. K–12 schools are far from exempt from this expectation. If...