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Ideal Components of Successful Teacher Websites

Bridging the home-school communication gap

While working as an educational assistant, I helped a fourth-grade student struggling with math. As we worked on problems, sometimes this student complained, “Why did they have to change math?!” I could picture an adult in his life griping in a similar way while...

Using school websites and social media to encourage parent engagement

How to welcome and engage parents to improve student outcomes

What if you could get your school’s parents more engaged in their child’s education? You’re undoubtedly aware of the research results on the benefits to student learning when parents are engaged in their child’s education. Some of those benefits include: better...

When Tragedy Strikes at Your School

Steps to Prepare for School Crisis Communication

It’s the kind of news we never want to hear—a tragedy has struck. Unfortunately, in our world today, the news media daily reports the reality of violence, accidents, and death, and our schools are not immune.  A few years ago, I sat in a large audience in Arizona...

It Isn’t About the Nail

Stop focusing on your school's status quo; move from wants to needs

Have you ever analyzed what it is about great books or movies that make them moving or memorable? You know, the ones you think about for days after you’ve finished them? If you’re like me, did you wish the book would never end because you loved having those characters...

How to Tell Your School’s Stories

Learning how to turn your school's successes into engaging narratives that influence and engage

You hear it everywhere: “Tell your school’s stories.” You even recognize how important it is. You understand how impactful a story is on influence and understanding. You know how meaningful stories are to you personally, so you recognize the power a well-told story...
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