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School Webmasters Blog

Roll out the Welcome Mat at Your School
How to create a welcoming atmosphere and build long-term, supportive relationships.

How would a first time visitor to your school describe its atmosphere? Is it warm and inviting? Or is it cold and unwelcoming? From the grounds, signage, and parking lot to the front office and the website, your school atmosphere is evident. Is it the message you want to present? 

How to Get a School Website Redesign That Pays for Itself

While a school website redesign can feel like a Herculean task, not worth the time or the money,  keep in mind that your website is your most important marketing and communications tool.

Creating a Buzz through Strategic School Communication
Basic marketing tips you can apply to any school public relations campaign.

Have you ever walked into a crowded room where a hundred little conversations are taking place all at once? It sounds a little like a beehive buzzing, doesn’t it? 

In school communications we don’t throw the term “marketing buzz” around much—although maybe we should.

Summer Bucket List for Updating Your School Website
3 Hacks from School Webmasters to prepare your school website for a fantastic fall

It's summer. Are you enjoying the quiet hallways, catching up on paperwork, and working on your summer maintenance? Taking time off for some outdoor adventures on your bucket list?

What You Need in School Website Hosting
And how to select the best school website provider for your school

When looking for a new school website hosting provider, there are some areas to consider before making your selection.

From Good to Great: School Customer Service

Who could forget Seinfeld’s 1995 version of “the Soup Nazi”? He served the best soup on the planet. So good that his customers had to follow his ordering procedure (step into the store, move to the right side, proceed directly to the counter, order without comment, and step to the left) to get what they wanted, or they would hear the dreaded words, “No soup for you!”

Make SEO a Part of Your School Marketing

SEO stands for Search Engine Optimization and means that you put some strategy and techniques into your school website management to get free online traffic from unpaid (organic) results.

Quality Control for School Website Management

Quality Control. What, exactly, is it? The Merriam-Webster dictionary defines it as “an aggregate of activities (such as design analysis and inspection for defects) designed to ensure adequate quality.”

Parents: Raving Fans or Raging Foes?
Transform your culture & create parent engagement using world-class school customer service

In the field of education, we often don't think of ourselves as service providers. We just don't relate what we are doing in education as being about customer service.

How a Website Can Help a Struggling School

Your school website should be the hub of communications for your school. We understand when complications arise—like ADA compliance—some schools would like to throw the towel in and give up on their online presence altogether. But in today's mobile world and climate of school choice, you cannot ignore your school website—especially if your school is struggling.