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School Webmasters Blog

Working with the local media to get your school stories heard
Managing the Media, Part 3

Have a great school event planned? Want to get some positive media coverage? Find out how to engage your local media.

Is the Media Out to Get Your School?
Managing the Media, Part 2

Do you feel like the local media is out to get your school or that the coverage you do get is always negative? It doesn't have to be that way. Find out how to change that!

Involving Local Media in Your School Communications
Creating school advocates for positive media coverage, Part 1

Why does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be!

Creating your School's Communication Plan
8 simplified steps to implementing a school communication plan that makes a difference

Effective school communication is essential to your school’s reputation, community support, and student success. Build your school communication plan using these simplified steps.

School Website + PTO = Fundraising Success!
How your school website can help parent teacher organizations (PTO) connect with the community

Need some tips to help your parent-teacher organizations help your school and connect with your community? Use your school website to get things rolling!

Instructional Videos—Good for Your Students; Good for Your School Marketing

Use your school’s instructional videos and increase your public relations. Your students will learn better, resulting in healthy connections and more effective parent engagement. Find out how.

Consider Hiring a Professional School Communications Coordinator
And if not, then here are 7 tips for you do-it-yourselfers

With so many communication avenues at our disposal, it is a miraculous time to be a school leader, but these avenues include pitfalls. Learn why hiring a communications coordinator for your school district might be a wise economical investment.

10 School Website Management Tips You've Never Heard Before
If you thought managing your website was just about updating calendars and posting new, think again!

Just like the office of your school or school district, school websites are a hub of activity. The experience your website provides matters—to your visitors and to you.

School Public Relations is All About Influencing Perceptions

As an educational leader, one of your significant challenges is to develop strategies that deliver a positive message about your school to the community. Good public relations and positive perceptions are critical aspects of a successful school (and a successful administrator). 

Fill Your School with Good Moms (and Dads)
7 Tips for School Communicators

Parents are stressed, and like the “bad moms” of the movies, even the best moms and dads in your district act like “bad moms” at some point. So what is the most effective way your school can communicate with the majority of parents?