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School Webmasters Blog

Customer Service: Facing the Fury
Guarding your reputation by learning to give and take criticism (Part 2 of a 3-part customer service series)
2019-02-13

In part 2 of our school customer service series, we’ll take a look how to deal with difficult or upset persons as well as how to deliver constructive criticism.

Customer Service: The Power of Words
7 ways to improve school communications & public relations (Part 1 of 3-part customer service series)
2019-02-12

Learn how to use the power of words to improve your school customer service in part one of this 3-part customer services series for schools.

Parents Will Engage When Students are the Ambassadors
Tapping into your students’ ability to market your school and engage parents
2019-02-05

Successful schools communicate to their parents and students that they are part of a team, not just observers whose presence matters very little. If you inspire a student with a school program, activity, initiative, etc., your efforts will be multiplied by their enthusiasm to the get the word out to their family and friends. Increased parent engagement through your students is a crucial part of successful school public relations and marketing.

Is Your Front Office Helping or Hurting Your School Enrollment?
Simple communication tips for your school’s front-line recruiters
2019-01-29

Here are some simple ways your school’s office personnel can contribute positively to your student enrollment efforts.

Telling Your School’s Stories
Influence, inspire, and engage using story in your school communications
2019-01-24

Telling deeply satisfying, meaningful stories isn’t just a tool or device to use once in a while; it’s an essential strategy in communication and in marketing your school.

Parent Engagement
Ideas that bring parents to your school
2019-01-22

Do you ever feel like your school public relations plan is missing something? Take a look at your school-parent community partnership. How often do your students’ families come to your school? Do they have reasons to look forward to their time on your campus? 


Inbound Marketing for Schools, Part 2
Setting up and applying smart marketing strategies to attract ideal students and staff
2019-01-15

In Part 2 of Inbound Marketing for Schools, learn how to create and manage your effective and affordable marketing for your school.

Inbound Marketing for Schools, Part 1
Marketing your school in a digital age; what it is and why it matters
2019-01-08

Join us as we talk about inbound marketing, what the benefits are, and how schools can make use of this marketing strategy to increase enrollment and establish a respected school brand.

School Public Relations: Do You See It?
Educators and parents working together magnifies student success and your school's PR
2019-01-01

As a school administrator entrusted with the education of youth and fostering a positive school brand to current and potential families, your job is not easy. Take comfort in the reality that powerful components for your school’s success already exist in your school—the valuable relationship of teachers and parents. 

Don't Let Jargon Monoxide Poison Your School Communications, Part 2
How to Filter Out the Jargon and Improve Your School Public Relations
2018-12-21

To be an effective educator, you must be a good communicator. To be a good communicator, you must break your messages down into their simplest form and change the way you talk about programs and educational systems. Let’s commit to replacing jargon with more relatable language and compelling, authentic stories.