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School Webmasters Blog

School Websites: What's the Big Deal?
Using a website to help you reach your school communication goals

Your school's website is a powerful communications tool. Are you using yours to its best advantage?

Stop Hiring Developers Who Are Not Trained in ADA Accessibility Standards
If your developer doesn't know accessibility, you may be at risk.

We would love to see today’s digital world be 100% accessible to all users. Unfortunately, however, as long as schools continue to use developers who are not trained in accessibility standards and techniques, it will never happen.

Collaborate and Get Accessible Results
Convenient tools like Google Docs aren't always the best option for accessibility.

As administrators, teachers, and staff, it’s important to efficiently work together towards the same goal. Tools such as Google Docs offer convenient collaboration options.

School Board Members: How to Help Your School Succeed
What happens when school governing boards value communication

Are you a school board member, or do you know someone who is? Learn how the most effective governing board members help the schools they were elected to lead become more successful in meeting their goals.

How Do I Market My School?
6 simple and better ways to help your school bloom

Not sure how to implement school marketing to improve your enrollment, school reputation, or trust? Learn how to use marketing and watch your school bloom.

Your website's important first impression
How your school website impacts reputation, engagement, and enrollment

How important is a first impression? Very. It has to do with what is known as the halo effect. Our first impressions create a perception, whether positive or negative, that causes us to associate other qualities with our original impression.

Automated Testing for Website Accessibility - Is it Enough?
There is more to accessibility than auto-generated reports

We wish we could say yes, but unfortunately, it is not nearly enough. It is vital to remember that while automated scan tools are beneficial to the audit process and can help you catch many accessibility issues, they are not capable of testing everything.

DIY School Website Management
Your school website is the heart of your strategic communications efforts

School website management boils down to creating a memorable, inviting, and emotionally engaging experiences. The benefits are worth the effort!

What is poor customer service costing your school?

What is your school customer service costing your school? Does it effect your enrollments, your staff morale, your school brand? You bet it does!

Digital Citizenship: 2 Guiding Principles to Help School Leaders Face Technology Struggles
Technology in Our Schools—Uncharted Waters

The level of technological connectivity in today’s world is beyond anything we as digital immigrants have ever seen before. What can school leaders do to navigate these uncharted waters?