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School Webmasters Blog

3 steps drawn on chalk board
3 Steps to Expert School Website Management
How to assure your school's online school communications success

Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes this a reality.

school logo example
School Logos and Mascots Done Right

Branding goes beyond your colors and school logo, of course. It is inclusive of the entire customer experience and includes everything from your school website design and layout, your school social media interactions, and your mascot to how your staff answers the phones. So, let’s talk about how to use school mascots and logos to contribute to your cohesive brand identity.

give the gift of reviews
Give the Gift of Reviews This Holiday Season
Your local school wants your referral and it’s one of the easiest gifts to give

Schools thrive on enrollment numbers. Enrollment plays a key factor in everything from budgets to attracting good teachers, so it's important that schools earn the community’s good opinion. And it's essential to share that good opinion with the community. 

Parents, if you love your child’s school; if your child loves their school; if you love their teacher, then please leave a review for your school today. 

Build your brand
Creating School Brand Guidelines
What school leaders should know about branding guidelines

One important strategy is to create and manage a consistent brand for your school. How do you do that? Begin by creating and using a branding guideline.

Google Analytics
Using Google Analytics to Improve Your School Website

So, what can we do to make our website user-friendly for all? For starters, we can analyze our website. Google Analytics is a great tool designed to help us do so.

Lighthouse: beacon of hope
School Social Media: a Beacon of Hope When Done Well

How will you respond to a crisis? How will you answer criticism or negative comments? How will you navigate the dangerous waters that threaten your community? Are you prepared and trained properly? You can use your social media platforms to do it.

Happy employees
School customer service matters...especially those initial interactions

Okay, you are a school administrator and schools are serious business, right? Professional and no-nonsense? Well, I agree with the professional part, but I think some schools (whether it is established by the school culture, the HR department hiring policies, or maybe the school leader) may want to consider factoring a little joy into the mix. It isn't an either/or proposition because professionalism and happiness are not mutually exclusive.

Do the right thing in school website management
School Website Management Done Right

Many school leaders struggle with how best to manage their school’s website(s). If you want to set up strategies to provide a website that continually serves your parents and community, let’s look at what constitutes best practices in school website management.

Let's get social
5 Steps to Craft the Perfect Social Media Post

Managing your school’s social media can be a challenge. To make your posts engaging and effective is even more so. But, there are some basics you should know and use with school social media strategies. In this blog, you’ll learn five steps to get it right.

Do it right button
Website Redesigns Done Right

Every few years, schools decide they need to update or redesign their website. The best reason is because you want to improve the experience your website visitors have when they visit your school’s online presence. Your school website is your most important communications and marketing tool. But, the key here is that it can do all of this only if your website design and content is done right.