Menu
information icon Request a Quote          

School Webmasters Blog

What Private Schools Do Right that Public Schools Suck At
Steal their marketing secrets to engage, convert, and enroll more students
2018-10-09

If we were to tell you just one thing that private schools do right that most public schools don’t bother to do, it would be to market their school’s differentiators. Maybe public schools see themselves as ubiquitous and feel they don’t offer anything different than every other public school in the country. However, I’m pretty sure that isn’t true. 

Red Ribbon Week
School Marketing at Its Easiest
2018-10-02

October is Red Ribbon Month, and schools typically celebrate Red Ribbon Week during the last week of October. This year, Red Ribbon Week is October 23–31. Whether your school pulls out all the stops for Red Ribbon Week or you’re throwing together a last-minute plan, don’t miss the opportunity to market your school. 

Why Transparency Matters in Your School Communication Strategies
When educational leaders care about their school’s reputation, transparent communication leads the way
2018-09-25

In today’s highly-connected world, it is more important than ever to establish trust. One of the main contributors to trust is creating a culture of transparency. To most of us, being transparent means you’re hiding nothing. You’re letting others look through a window into your world, throwing the blinds wide open. 

Meaningful Social Media for Schools
Tips for School Social Media Managers Dealing with Local Disaster
2018-09-18

This month our social media team reminded us that school social media can (and should!) be so much more than the same old, tired news post or calendar reminder on our social media streams. With a little extra investment and the courage to be personal, schools can turn their social media into a truly unifying force with their overall community.

3 Steps to Improving Parent Engagement
Use effective school communications to improve student outcomes.
2018-09-11

Nearly every educator will agree that positive parent engagement improves a child’s educational outcome. Besides making common sense, many data-driven studies are proving what we all know intuitively.

Storytelling: Your School's Secret Weapon for Successful Marketing
How it Influences Your School Marketing and Why
2018-09-04

Telling school stories that inspire, excite, entertain, and encourage your school community is at the heart of successful school marketing. Stories educate, inspire, and entertain us. They carry with them underlying themes connecting us to the organization and people involved. Storytelling and its scientific background affirms its relevance as a powerfully simple tool in school branding. Let’s look at how you can use this tool in your school

All You Ever Wanted to Know about School Website Accessibility
Learn about DIY website accessibility audits, document remediation, and automated testing
2018-08-28

Website accessibility compliance has become front and center in the past few years for both schools and businesses. The history of the Americans with Disabilities Act started in the 1960s, but only recently have  the Office of Civil Rights and lawyers focused on website accessibility. Basically, if you have a website, you need to make sure it is accessible to those with disabilities.

What Makes the Best School Websites? Part 2
How to use your school website for school marketing and parent engagement
2018-08-21

The best school websites serve many critical purposes. To accomplish those many objectives, they must also be functional, usable, and accessible (which we covered in Part 1).  Here we’ll not only cover what should be on a school website but how to target and satisfy your various audiences.

California Schools: Know Your State's Website Accessibility Requirements
Is your school's website ADA compliant?
2018-08-15

Beginning July 1, 2019, California law requires state agencies and entities to post a certificate of accessibility on the home page of their websites. 

California Governor Jerry Brown signed Assembly Bill 434 into law on October 14, 2017. Learn what this means for your school ADA website accessibility requirements.

What Makes the Best School Websites? Part 1
It’s not all about slick design. Find out what makes the best school websites work.
2018-08-14

This is a question every school leader should ask. A school’s website is one of the most effective tools a school has to improve communication, engage parents, market its strengths, and build a solid, trusting reputation within its community. These are all benefits that improve education for our nation’s students, which makes achieving them worth the effort.