Telling deeply satisfying, meaningful stories isn’t just a tool or device to use once in a while; it’s an essential strategy in communication and in marketing your school. If you want to build trust, enthusiasm, and loyalty that is ingrained with your school’s brand,...
Do you ever feel like your school public relations plan is missing something? Take a look at your school-parent community partnership. How often do your students’ families come to your school? Do they have reasons to look forward to their time on your campus? ...
Recently I met our 8-year-old daughter’s teacher for the typical parent-teacher conference. My daughter enjoys this teacher and her class. As the teacher shared insights into my daughter’s school performance, I appreciated her pleasant and professional approach. What...
Every week it comes—a plethora of papers and school communications from my children’s schools. They come home via colorful backpacks, fabulous apps, and informative e-mails. My personal favorite delivery method is the reminder pinned to my child’s sleeve! As a...
An Olympian recently visited our local elementary school. Students heard inspiring stories and took turns pole vaulting with the help of the visitors. My daughters came home completely excited, and I thought, “How cool for them.” A few days later, while scanning...
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