One of my family’s favorite magnets ever to grace our refrigerator was a large cartoon pickle with a conversation bubble saying, “You’re a big, flippin’ dill!” I love a good pun. Sure, it might be easy to overlook and underestimate the power of this simple...
How Do I Market My School?6 simple and better ways to help your school bloom
When I was 18, I fell in love with flower markets. I’m drawn in by the variety of colors, shapes, designs, and fragrances—walking past rows of roses, daisies, and irises and vendors working beside them. While surrounded by pavement and noise, flower markets are...
Create a Public Relations Plan for your SchoolImplement a public relations strategy that will get your customers to know, like, and trust your school
With the current state of public mistrust in the media, and journalism in general, the words “public relations” often don’t inspire feelings of confidence today. But let’s look a bit deeper at the real intention of this thing we all call PR and find out what it is and...
6 Risky School Communication TipsPart 2 of The Path of Hero: Becoming a risk-taking school administrator
In the previous blog, we talked about taking risks to bring about significant change at your schools. We looked at some famous academic risk-takers and discovered they could all garner the buy-in of their key audiences. In order to succeed with risk, you need to...
The Path of the Hero: Becoming a Risk-Taking School Administrator
It’s not easy to be a risk-taker. After all, “risk” involves the possibility that something unpleasant or unwelcome may happen. But risk also includes the possibility of something wonderful or amazing happening. This is why, historically, risk-takers are in a tight...