What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. It sounds simple enough, right? Merriam-Webster says it is “the interchange of...
When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion. All the other...
“…and that is why I will never trust the welfare of my child to this school AGAIN!!” Your school just received a negative comment somewhere online, like Facebook or Twitter, for all to see. Here’s a multiple-choice question for you: How will you...
Standardized testing—do these two words raise your blood pressure? It seems as though the school year all comes down to testing, doesn’t it? For administrators, your school grade, your school reputation, your school brand, all rely heavily on the results of how...
When it comes to school social media management, there are those who outsource and those who prefer to learn what they need to keep things in-house. As social media managers, we spend enough time on Pinterest to understand and respect that DIY spirit. Spending time on...
