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How to Turn Your Entire Staff into a School News Army

Engage your school staff and encourage compelling communications

When it comes to managing their own websites, the most common complaint we hear from schools is that they struggle to get content from staff to keep their sites current, informative, and engaging.  Are you in the same boat? You know great things are happening at...

6 Tips to Improve Your School’s Newsletters

Effective school communication is a multi-prong approach. Use well.

A school’s regular newsletter can be a centerpiece of a communication strategy that helps to create a vibrant and engaged school community. Families can find out about upcoming events. Administration highlights process and volunteer opportunities. Staff members see...

Digital Marketing for Schools in the 2020s

Marketing in the roaring '20s (2020's) is going to be a wild adventure. Are you ready?

It will be the decade that artificial intelligence takes center stage in how we operate our schools. From hiring to firing, to project bidding and fundraising, an AI platform will predict a looming problem, solve it, and let you know about the predictive...

Do you have an OCR complaint against your school website?

Get and keep your school website compliant; but don’t be duped into paying for services you don’t need.

We are getting daily calls from schools around the U.S. about what they are facing with the onslaught of complaints filed with the Office of Civil Rights against their schools. Here is a common scenario they share: Step 1:The school gets notified by the OCR that...

Show and Tell for Parent Engagement

Two simple principles to make sure your website is supporting your school communication goals

Do you remember taking something to school in your hands or in your backpack for a show-and-tell class activity? Maybe you took your favorite toy or game and talked about why it was special or what you liked about it. Perhaps you shared a talent, like one of my...

How to Get Started with a School Blog

You know a school blog is good communications, so now get started

You already know the value of a school blog, right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can greatly...
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