Meet Our Team

About Bonnie

Prior to founding School Webmasters, Bonnie was a public relations and marketing communications director. She brings over 30 years of writing and communications experience to her role. She has authored business articles, web content, white papers, company newsletters, press releases, ghost authored articles for executives, and has even had some of her short fiction published.

As a former public relations director, her experience provides her with the ability to help schools and districts develop effective websites. Bonnie's strategies drive the processes we use to turn your website and social media into effective communications resources that will improve your customer service, save time and money, and build a strong school brand. Her years of experience provide valuable recommendations to school districts about how they can more effectively use this valuable resource including suggestions about site content, architecture, and best practices in website usage and strategy, including incorporating social media, public relations and marketing channels.

Bonnie is the mother of four grown children, two are co-owners in the company, and proud Nana to eleven grandchildren (all of whom are perfect and adorable, of course). She and her husband, Tim, have been married for 44 years, and he is an assistant superintendent in an Arizona school district. 

Qualifications

Bachelor of Arts from Vermont College.

    -Educated and experienced in public relations, copywriting, and business management.

    -Co-founded School Webmasters in 2003.

Project Responsibilities

Oversees company-wide strategies for "best practices" in school site development, including recommendations for content writing, research, communication channels, and information gathering from the client. Bonnie and her administrative team provides suggestions to assure that overall client project goals are met. Bonnie works long and hard, quite happily we might add, to come up with enhancements for School Webmasters' clients and to implement solutions that provide even better customer services. 

In the past few years the company, with the help of dedicated administrators and contractors, have added several new service lines including: LocalBiz Webmasters (providing quality websites for educational organizations and businesses), print and logo or mascot design services, Social Media services and management for schools and districts, and most recently a unique new service called PR4 Schools that will provide public relations and communications support on-site for schools that need help with their communications, marketing, and public relations strategies at a fraction of the typical PR support cost. We recently developed a year-long marketing course called Marketing Your School that is available for purchase that consolidates over 15 years of marketing and PR tips for schools.

About Tammy

In 2003, Tammy graduated from Northern Arizona University with a bachelor of science degree. She wanted to be able to use her degree as well as stay home with her brand new baby, so she co-founded School Webmasters with Bonnie. Her skills include managing the art department as well as managing the school website design team. She ensures that each website we design expresses the school's personality graphically, creating professional, fun, and enjoyable websites that are as appealing as they are informative. Tammy's management and graphic design skills compliment the writing and strategy provided by School Webmasters' dedicated team.

On a more personal note, Tammy is the mother of three children, two boys and a girl, and is also a foster mother. She and her husband share in the responsibilities that come with raising children while juggling careers, and if her children and School Webmasters' growth is any indication, they are doing an admirable job!

Qualifications

B.S. in Design from Northern Arizona University. Trained in graphic design, experienced in school and small business Web development for both School Webmasters as well as freelance work for other Web developers.

Project Responsibilities

Creates initial graphic design and prototypes for custom and Level II responsive websites, manages the Art Department and all corporate graphic design work. Tammy also hires and oversees our school website designers and coordinates the work schedules and timelines for all graphic production for ongoing site management and the print services division.

About Melanie

Melanie joined School Webmasters in August of 2007 and quickly became an invaluable asset to the team. She immediately grasped the critical elements of managing complex projects smoothly, fulfilling all deadlines, and meeting all of our clients' needs. Melanie manages to keep the rest of us organized and our clients delighted. She is School Webmasters' Chief Operations Officer.

Melanie and her husband, Andy, have been married since 2005, and they have two beautiful girls. They currently reside in southern Mississippi, where Andy works for nearby NASA as a Test Operations Engineer.

Qualifications

Melanie is a graduate of Southern Utah University with a Bachelor of Science Degree. She is highly organized and efficient, the essential skill sets for successful operations management.

Project Responsibilities

Melanie is responsible for overseeing the internal operations of the company. She ensures things run smoothly in each individual department and also oversees documentation of training for future growth along with the process documentation for ongoing company-wide action plans.

About Judy

Judy hires and trains our copywriters at School Webmasters according to company guidelines and standards. She oversees the copywriting of all new websites, helping to ensure that all copy is well-organized and in accordance with the information received from the client as well as School Webmaster's standards. She assists copywriters to ensure all of our website content is well-organized and well-written with professional language, grammar, punctuation, and spelling. Judy also assists key administrators in determining the viability of new projects.

As lead project coordinator, Judy hires, trains, and oversees School Webmasters' project coordinators. She initiates the creation of every project plan and assigns the project coordinator for each project. She is responsible for creating and implementing processes to ensure company efficiencies and maximum client satisfaction. 

Judy and her husband Jon (of 30 years) are parents of five children and grandparents of two. She is actively involved in her children and grandchildren's lives as well as her church. Having lived abroad as a student studying in Spain and as a missionary in Uruguay, Judy's fluency in Spanish as a second language brings an added tool to School Webmasters.

Qualifications

Judy is a graduate of Brigham Young University. There she earned a Bachelor of Science degree in communicative disorders from the school of education. She continued post-graduate education at the University of Texas.

Project Responsibilities

As the director of copywriting, Judy is responsible for the overall organization and written quality of new website projects. She also oversees the training and development of our contracted copywriters. As lead project coordinator, from project initiation through the end of development, Judy is responsible for an overall smooth and efficient process. She also oversees the training and development of our project coordinators.

About Sarah

Sarah was raised in the beautiful mountains of Montana, but has become a converted Phoenician after marrying her husband, Jeff, in 2006. While she misses seasons like autumn, she enjoys 70 degree winters and not having to shovel her driveway to get anywhere. She and her husband have one beautiful, rambunctious daughter who is almost five and never stops talking.

She earned her bachelor's degree in interior design from Brigham Young University - Idaho and has a love for color, pattern, and texture. If she ever has any free time, you might find her reading a book, brainstorming a new DIY project for the house, catching up with friends, or shopping. One of her favorite places to go with her family is the lake, even if she can't do any of the water sports very well.

Qualifications

In addition to her B.S. in interior design, Sarah has a firm understanding of spatial relationships and design. Like her mom, she feels that education is never ending, and she's constantly learning new things, especially when it comes to technology.

Project Responsibilities

Responsible for the technical side of site development, Sarah takes the graphic prototypes of a website and then, using our proprietary system, creates the final, working sites. She also hires and trains contractors for user interface positions. She makes sure our system always has the type of cutting-edge technology that meets and exceeds our clients' expectations.

About Kimm

Kimm grew up in sunny southern California, but now considers Arizona her home. Even though she has lived here for a while, she still wants the "marine layer" to come cool everything off at night in the summer.

Kimm is the proud mother of four energetic and enthusiastic boys. She has been married for over 20 years to her best friend and partner in crime. 

She teaches Les Mills BodyPump and BodyFlow a couple times a week at the local gym. When she is not running her boys around to their various activities, she likes to run, lift weights, and compete in extreme athletic events such as mud runs, Ragnar relays, half marathons, marathons, escaping (swimming) from Alcatraz, figure competitions, and she is currently learning to row.

Qualifications

Kimm graduated from Brigham Young University with a B.S. in exercise science and a minor in psychology. Her mother instilled in her a love for education, and she is always trying to learn new things. She is a great team player, multi-tasker, and has a great can-do attitude.

Project Responsibilities

Kimm wears many hats. She is Ellen's go-to person and helps Kristin when needed. She is a great detective and has taken on the role of researching requests for accuracy. She checks updaters requests monthly for accuracy to make sure they are following best web practices and School Webmasters guidelines. She works with the quality control department researching errors or inconsistencies that they find on sites. She also helps transfer and add content to our sites. She also sets up our clients with access to SWM's customer service portal, ensuring they receive their log-in information and answering any questions they may have about submitting update requests. 

About Kelly

Born and raised in southern Louisiana/Mississippi, Kelly shares her southern hospitality with our teams and clients. Although southern hospitality and food are as good as anyone can imagine, she was more than excited when her husband's career in the Air Force took them across the country to California. Although she misses the thunderstorms and warm water of the South, the beauty of the mountains and adventures in snow have won her southern heart. 

Kelly has a wealth of knowledge in digital accessibility. As our accessibility expert, she loves working for School Webmasters where she can live or travel anywhere while continuing to share her knowledge and increase Web accessibility.

With the help of adoption, Kelly and her husband, James, have four amazing daughters. She enjoys hiking, camping, and the never-ending beauty of our country. She loves sharing her adventures with her family, friends, and the youth of her church. 

Qualifications

Kelly began working for School Webmasters in 2010 as part of our customer support team and as a member of our quality control team. Her continuous desire to learn led her to graphics and user interface design. She has extensive knowledge and experience with web technologies such as HTML, CSS, and JavaScript as well as Web content management systems. Kelly also has extensive experience with assistive technologies, WCAG, and WAI-ARIA standards that she uses to identify, implement, and oversee website conformance to accessibility guidelines.

Working in the various areas of our company has given Kelly a well-rounded knowledge of what goes into managing our amazing websites, particularly graphics and accessibility. 

Project Responsibilities

Responsible for website accessibility and graphics-related customer service management, graphic updates, brainstorming with clients or other team members for viable solutions, troubleshooting errors or problems, maintaining the overall appearance of sites after they come out of production, ensuring compliance with accessibilty standards, and managing accessibility training for all our teams.

About Katie

Katie joined School Webmasters in 2016 and put her skills to use helping to publish the Marketing Your School Toolkit, which consolidates over 15 years of school marketing tips into a step-by-step workbook. Her knowledge of public relations theory and strategy helped her develop a public relations service line specifically for schools. 

In addition to managing her department, Katie assists with corporate marketing and public relations as needed. She loves to learn new skills and has become our resident “Google Guru” and in-house video editor. 

Katie and her husband live in Arizona and love to vacation in the White Mountains of Eastern Arizona. Katie is a “hobby” photographer and enjoys traveling. In her free time, you’re likely to find her watching movies, playing board games, or cheering on the Arizona Coyotes!

Qualifications

Katie has a B.A. in journalism and mass communications from Arizona State University and an M.A. in communications and public relations from Brigham Young University. Her master’s thesis developed a public relations model for nonprofit organizations. She also co-authored and presented academic papers based on her model at the International Public Relations Research conference and the National Communications Association conference. 

Professionally, Katie has spent time as a media relations intern for major league soccer team Real Salt Lake and program liaison and volunteer with the International Language Program in Liba, Czech Republic. Before joining the School Webmasters team, Katie was the marketing and PR director for an Arizona-based appraisal company. 

Project Responsibilities

Katie develops and manages PR4 Schools, a unique service line that provides on-site support for schools that need help with marketing, communications, and public relations at a fraction of the typical PR support cost. She meets with clients to develop strategic communications plans and is responsible for training and supporting the local communications coordinators.

About Heidi

Heidi is a country girl at heart, but she loves the lights and action of big cities, too. She has lived in Idaho, Pennsylvania, North Carolina, and currently resides in Arizona. When she is not working, she enjoys spending time outdoors with her family and her cute little pup.

Qualifications

Heidi has an associate's degree in general education from Brigham Young University and a social media specialist certificate from Udemy Online Learning. Before joining School Webmasters, Heidi managed business pages for a digital marketing agency, and pages for local construction companies, fitness centers, a clothing boutique, and a resort. Before she switched to digital marketing, she held a traditional marketing role, as the director of marketing for an insurance company. Heidi continues to grow her knowledge and skills through continuous learning including a digital marketing course at the Columbia Business School. Heidi is always thinking about marketing with each new client we manage. She loves her job and loves how the power of marketing and social media can bring big ideas to little places. 

Project Responsibilities

As the director of social media, Heidi assists schools and school districts with all things social, including Facebook, Twitter, Pinterest, Instagram, and more. She is responsible for setting up new social pages tailored to the specific needs of each school, and she educates school personnel about using their social media platforms to their highest potential. Heidi also provides schools and districts with personalized social page management services. She leads a small team of social media professionals in delighting our clients with best-in-class services. Heidi also manages School Webmasters' social media presence, posting content and blogs that engage our clients and help establish our expertise in the field of online communication for schools.