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School Webmasters Blog

Is YOUR School’s Website ADA Compliant?
Why accessibility matters and what you need to do to comply.

If you haven’t received a letter or notification yet that your school’s website needs to be ADA compliant, consider yourself warned. Your school needs to get its website in order or face the consequences.

Do You Make This Mistake With YOUR School’s Website?
Beware! Don’t turn your school website into an easy target for copyright trolls.

Managing your school website can be challenging. It isn’t enough to keep it current, informative, friendly, and positive. Handling your school website management incorrectly can land you with some expensive copyright infringement problems. Find out how to have a beautiful school website and out of image copyright trouble.

Whipping Your School Website into Shape
A summertime to-do list that will please parents and improve enrollment

It's summer and if you're like most educators, you're enjoying the quiet hallways, catching up on piles of paperwork, and working on your summer maintenance projects. While your school is getting whipped into shape with new coats of paint and clean carpets, don't forget that your website needs some summer TLC as well.

It’s Not Over Yet
Communication shouldn’t go on vacation

You’ve worked hard all year long to build up a strong relationship with school families; if you want that relationship to remain strong, you have to nurture it.

Is Your School’s Communication Becoming Irrelevant?
If you aren’t using social media, the answer is yes

Your school’s students, parents, staff, and prospects are already using social media to stay involved. So choose your platform, set up your pages, and get involved!

Simple Rules of Word-of-Mouth Marketing
How to apply word-of-mouth marketing to your school’s communication strategy

By understanding the reasons people talk and following these four simple rules to influence word-of-mouth marketing, you are well on your way to being the hot topic of conversation in your community.

The 3 Simple Principles Behind Keeping Your School’s Website Current

Learn how your school’s website can serve your audience needs while cultivating a positive school reputation using these principles.

School Marketing is Not a Dirty Word
It’s time you started tooting your own horn

“You don’t need to brag; when you do a good job, people will notice.” 

Dear readers, this is a lie! 

Should Your School’s Website Be Responsive?
Find out what really matters and why—before you begin your school’s website redesign project

The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed, but it will improve morale and create staff, parent, and student enthusiasm for the school.

What Successful K-12 Schools Do Right
A priority on communications; the road to a respected reputation

School website management can be a huge advantage to your school’s branding and communication efforts. Find out what works and why.