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School Webmasters Blog

Is Your School’s Communication Becoming Irrelevant?
If you aren’t using social media, the answer is yes
2016-05-24

Your school’s students, parents, staff, and prospects are already using social media to stay involved. So choose your platform, set up your pages, and get involved!

Simple Rules of Word-of-Mouth Marketing
How to apply word-of-mouth marketing to your school’s communication strategy
2016-05-09

By understanding the reasons people talk and following these four simple rules to influence word-of-mouth marketing, you are well on your way to being the hot topic of conversation in your community.

The 3 Simple Principles Behind Keeping Your School’s Website Current
2016-04-25

Learn how your school’s website can serve your audience needs while cultivating a positive school reputation using these principles.

School Marketing is Not a Dirty Word
It’s time you started tooting your own horn
2016-04-11

“You don’t need to brag; when you do a good job, people will notice.” 

Dear readers, this is a lie! 

Should Your School’s Website Be Responsive?
Find out what really matters and why—before you begin your school’s website redesign project
2016-03-29

The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed, but it will improve morale and create staff, parent, and student enthusiasm for the school.

What Successful K-12 Schools Do Right
A priority on communications; the road to a respected reputation
2015-12-15

School website management can be a huge advantage to your school’s branding and communication efforts. Find out what works and why.

Could your school use website help?
Stay focused on educating; put the webmasters to work on your sites
2015-12-08

Your support staff is busy, your teachers are overwhelmed, and administrators are wearing many hats. Now there is a solution to keeping your website current.

What makes an effective school website?
Apply website best practices and let your school communications shine
2015-11-03

There is so much involved in creating and maintaining an effective school website. And, to be fair, it is nearly impossible to expect your school staff to have the skill sets required to manage today’s website and social media without specialized training.

Effective School Communications is Possible
Using your school website and social media strategically
2015-10-27

The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed but will improve morale and create staff, parent, and student enthusiasm for the school.

Civility in Our Schools, Home, and Online
Improve school customer service by modeling civility
2015-10-20

As a baby boomer, I am not exactly proud of the fact that my generation is stereotyped as rebellious when it is also associated with self-centeredness.