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School Webmasters Blog

This is NOT the End of Facebook!
How to keep your school’s Facebook page on your follower’s news feed despite the new algorithm
2018-01-17

Despite what you may have heard, the Facebook world is NOT coming to an end. Still, with a term like “Facebook Apocalypse” being thrown around, we felt it best to spend a little time chatting with you about what Mark Zuckerberg’s recent announcement concerning the changes Facebook will be making to their algorithm means for you. 

Creating a School Video Without Breaking the Bank
How to break through the information overload to get your school messages out.
2018-01-09

Feeling a bit overwhelmed with the amount of information you have to absorb each day? Beginning to think you are merely roadkill on the side of the information superhighway? Are you inundated with far more information coming in than you can assimilate? Well, you are not alone.

What the Best Elementary School Websites Have in Common—and Why It Matters
2017-12-26

Imagine a scenario involving two parents, Laura and Sue, who live on opposite ends of the city and in different school districts. Each has a child in elementary school. It’s early in the new school year, and on this particular evening, both women realize they need to download a copy of the school lunch menu. But here is where their stories diverge. 

School Social Media Managers: A Calm Voice amidst the Storm
Using your school social media posts to help your community cope when tragedy strikes
2017-12-12

I was relieved when I logged in to Facebook this morning to see that a friend of mine had checked in as “safe” from the Wildomar Wildfire, a fire that was actively threatening the area where she lives. 

What does your school need in a website?
School Webmasters would like to apply for the job
2017-12-01

What do you REALLY need in a school website? This is actually a very important question. Different schools have different needs, so it is worth taking a few moments to think about your answer.

20 Tacky School Website Practices Schools Should Avoid
2017-11-28

If we provided the following list to most other industries, it would be old news. I’m pretty sure the whole article would get a response like, “duh!” from their readers.

Why Your IT Department Should NOT Manage Your School Communications
2017-11-14

No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct brain surgery. Both are experts in their fields, but their fields are vastly different. But public schools do it all the time. So, how did this come about?

Whitespace & Readability for an Effective School Website
2017-10-24

The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly?

How to Become a Rock Star Principal in Just One Year
Apply simple changes and see your school soar to new heights with strategic school marketing and communications
2017-10-10

Implementing change is like flying solo for the first time. It scares the crap out of you when you look down at the runway, but once you land, you can’t wait to get back up into the sky.

Why School Marketing Matters
Use today's digital marketing while earning trust and increasing enrollment
2017-09-28

Marketing is usually a word used by for-profit businesses and shunned by educators. Most of us don’t enjoy being “marketed” to, so we don’t like the thought of having to market ourselves when we have dedicated our lives to one of service. We might feel we should be exempt from all that nasty marketing/sales stuff.  But, we may need to rethink this!