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School Websites: What’s the Big Deal?

Using a website to help you reach your school communication goals

One of my family’s favorite magnets ever to grace our refrigerator was a large cartoon pickle with a conversation bubble saying, “You’re a big, flippin’ dill!” I love a good pun.  Sure, it might be easy to overlook and underestimate the power of this simple...

School Board Members: How to Help Your School Succeed

What happens when school governing boards value communication

A school’s governing board is not only responsible for approving the school’s vision and goals; it also holds the district leaders accountable for the results.  Some common school board responsibilities are to: set and support the vision and goals for the school...

DIY School Website Management

Your school website is the heart of your strategic communications efforts

The aroma of fresh-baked, homemade bread wafting through my home, which is also my home office, is one of my favorite things. Oh, not just any bread, but freshly ground wheat (or some other luscious, whole grain), which I grind right before baking.  After four...

Digital Citizenship: 2 Guiding Principles to Help School Leaders Face Technology Struggles

Technology in Our Schools—Uncharted Waters

In your school, are personal devices such as smartphones and personal laptops promoting or hindering the educational environment?  In February 2018, the Education Week Research Center surveyed 500 school leaders. One alarming statistic surfaced from the...

How to Make an Effective Teacher Website

Engage parents on a personal level

These days, there is a wide variety of ways and means for educators to reach their target audience—students and their families. From emails to school websites and group texts to school social media platforms and apps, the options are nearly endless. So, how do you and...
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