Salespeople are calling and emailing with the list of great features their “easy-to-update” software platforms include. They have booths at conferences. They mail out brochures. They call again, often at your busiest time of year. If you had the time to take their...
Celebrating Students’ Successes in SchoolsWhy sharing your school's stories adds crucial value to your school
Doing well in school, more often than not, doesn’t come easy. Most times, it requires an added measure and even sometimes an enormous amount of effort. Week to week, students in your school or district attend class, participate in discussions, work on homework, and...
School Websites: What’s the Big Deal?Using a website to help you reach your school communication goals
One of my family’s favorite magnets ever to grace our refrigerator was a large cartoon pickle with a conversation bubble saying, “You’re a big, flippin’ dill!” I love a good pun. Sure, it might be easy to overlook and underestimate the power of this simple...
School Board Members: How to Help Your School SucceedWhat happens when school governing boards value communication
A school’s governing board is not only responsible for approving the school’s vision and goals; it also holds the district leaders accountable for the results. Some common school board responsibilities are to: set and support the vision and goals for the school...
DIY School Website ManagementYour school website is the heart of your strategic communications efforts
The aroma of fresh-baked, homemade bread wafting through my home, which is also my home office, is one of my favorite things. Oh, not just any bread, but freshly ground wheat (or some other luscious, whole grain), which I grind right before baking. After four...
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