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Fill Your School with Good Moms (and Dads)

7 tips for school communicators

I thought about titling this blog, Communicating with “Bad Moms.” If you haven’t had an opportunity to see the Bad Moms movies, actress Mila Kunis plays a mother, Amy, whose perfect life falls apart. Overwhelmed, she brings store-bought donuts instead of homemade...

Does your CMS website software do this?

Content management systems alone won't improve your school communication efforts. Find out what will.

Salespeople are calling and emailing with the list of great features their “easy-to-update” software platforms include. They have booths at conferences. They mail out brochures. They call again, often at your busiest time of year. If you had the time to take their...

Celebrating Students’ Successes in Schools

Why sharing your school's stories adds crucial value to your school

Doing well in school, more often than not, doesn’t come easy. Most times, it requires an added measure and even sometimes an enormous amount of effort. Week to week, students in your school or district attend class, participate in discussions, work on homework, and...

School Websites: What’s the Big Deal?

Using a website to help you reach your school communication goals

One of my family’s favorite magnets ever to grace our refrigerator was a large cartoon pickle with a conversation bubble saying, “You’re a big, flippin’ dill!” I love a good pun.  Sure, it might be easy to overlook and underestimate the power of this simple...

School Board Members: How to Help Your School Succeed

What happens when school governing boards value communication

A school’s governing board is not only responsible for approving the school’s vision and goals; it also holds the district leaders accountable for the results.  Some common school board responsibilities are to: set and support the vision and goals for the school...
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