Doing more with less is a beautiful concept. It allows you to simplify processes, be more productive, and use resources most effectively. For schools especially, the notion of doing more with less should be particularly appealing given stretched budgets, sparse staff,...
School Choice: Something to Fear or Embrace?Making yours the school of choice
“The very things that held ya down are gonna to carry you up and up and up.” These profound words were said to Dumbo by Timothy Q. Mouse when he was encouraging him to fly. They may also apply to the possible changes with the popularity of School Choice being...
Five School Communication Goals for the Year
Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in the new year. We recommend five new year resolutions to help bring your communication goals up to speed. If you can’t do all...
Make School Marketing a Priority This Year
Is it just me or do new year resolutions have a bad rap? I understand why of course. New habits are hard to set, old habits are hard to change, and most new year resolutions go unfulfilled. It’s unfortunate, especially since I love the idea of setting goals and...
What every school administrator should know about website accessibilityFind the joy in ADA website compliance
Think of website compliance as the HOA of the Internet. While you sort of hate having someone telling you what you can or cannot do at your own home, you appreciate the fact that you won’t have the Griswold’s cousin Eddie’s RV blocking your driveway all winter. Let’s...
Best Practices for School Website CopywritingWebsite content with a destination in mind
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where – ,” said Alice. “Then it doesn’t matter which way you go,” said the Cat. Unlike Alice’s aimless wandering in...