These days, there is a wide variety of ways and means for educators to reach their target audience—students and their families. From emails to school websites and group texts to school social media platforms and apps, the options are nearly endless. So, how do you and...
Ideal Components of Successful Teacher WebsitesBridging the home-school communication gap
While working as an educational assistant, I helped a fourth-grade student struggling with math. As we worked on problems, sometimes this student complained, “Why did they have to change math?!” I could picture an adult in his life griping in a similar way while...
Providing Links to Accessible WebsitesDo the website I link to need to be accessible also?
We often receive questions from our clients about the links they provide to websites other than their own. Are you responsible for the accessibility of the websites you link to? For example, do you link to a website providing information about your athletics program?...
Using school websites and social media to encourage parent engagementHow to welcome and engage parents to improve student outcomes
What if you could get your school’s parents more engaged in their child’s education? You’re undoubtedly aware of the research results on the benefits to student learning when parents are engaged in their child’s education. Some of those benefits include: better...
When Tragedy Strikes at Your SchoolSteps to Prepare for School Crisis Communication
It’s the kind of news we never want to hear—a tragedy has struck. Unfortunately, in our world today, the news media daily reports the reality of violence, accidents, and death, and our schools are not immune. A few years ago, I sat in a large audience in Arizona...