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Is Your School’s Communication Becoming Irrelevant?

If you aren’t using social media, the answer is yes

Maybe you have a similar “I remember when…” story. Mine goes like this: I remember when I first heard of Facebook. I was talking to my sister on the phone, and she mentioned that a friend of hers had introduced her to this new website that allowed you to share...

Simple Rules of Word-of-Mouth Marketing

How to apply word-of-mouth marketing to your school’s communication strategy

“Katie, have you tried that café on Main and Greenfield?”  “Oh yeah, my husband and I ate there last week. They have the best sandwiches and the cutest cupcakes. It’s owned by a family in the area, and the service was amazing!”  “Awesome! I’ve been wanting...

The 3 Simple Principles Behind Keeping Your School’s Website Current

Learn how your school’s website can serve your audience’s needs while cultivating a positive school reputation using these principles. A working mother of three who just moved into the area. A dad who travels during the week. A grandmother who drives in from the...

School Marketing is Not a Dirty Word

It’s time you started tooting your own horn

“You don’t need to brag; when you do a good job, people will notice.”  Dear readers, this is a lie! The truth is people are so involved with their own priorities that if your job does not directly influence their day-to-day activities, your hard work fades into...

Should Your School’s Website Be Responsive?

Find out what really matters and why—before you begin your school’s website redesign project

The act of taking on a school website redesign project is similar to giving birth to that second or third child. You are looking forward to the joys of your new baby, but you can’t help but dread the long labor and the sleep deprived days ahead that you know you must...
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