First, let’s talk about what a school webmaster looks like today and how it came to be that way. What it was (and often still is) In a majority of schools, the school webmaster coordinates the design of the website with a website service provider but seldom does...
Let’s eat grandpa. Let’s eat, Grandpa. This is one of my favorite examples of how punctuation can drastically affect the meaning of a sentence. An errant or missing comma has the potential to completely change its meaning. Its misuse as well as...
If your school website were to get a grade, how would it fare? Does it come out on top in the various subject areas like communications, customer service, marketing, branding, telling your school’s stories, or highlighting your successes? Find out how to bring up...
You’ve tried everything—pictures, video, funny memes, poignant quotes, carefully planned-out social media campaigns, calls to action, links to thought-provoking articles from education organizations and experts in your field, even shameless begging—and still,...
Doing more with less is a beautiful concept. It allows you to simplify processes, be more productive, and use resources most effectively. For schools especially, the notion of doing more with less should be particularly appealing given stretched budgets, sparse staff,...
