Managing your school’s website can be challenging. It isn’t enough that it be current, informative, friendly, and positive. If you handle your school website management incorrectly, you can end up with some expensive legal problems. Unfortunately, innocence of the law...
Simple Rules of Word-of-Mouth MarketingHow to apply word-of-mouth marketing to your school’s communication strategy
“Katie, have you tried that café on Main and Greenfield?” “Oh yeah, my husband and I ate there last week. They have the best sandwiches and the cutest cupcakes. It’s owned by a family in the area, and the service was amazing!” “Awesome! I’ve been wanting...
What makes an effective school website?Apply website best practices and let your school communications shine
There is so much involved in creating and maintaining an effective school website. And, to be fair, it is nearly impossible to expect your school staff to have the skill sets required to manage today’s website and social media without specialized training. Even the...
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