School Branding Archives | Page 6 of 8 | School Webmasters

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Marketing
- - - Why Marketing Matters
      You're a school. So you don't need marketing, right? Big mistake. Marketing is just focused communication. So, do it right.
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- - - What Successful Schools Do Right
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Why Transparency Matters in Your School Communication Strategies
When educational leaders care about their school’s reputation, transparent communication leads the way

In today’s highly-connected world, it is more important than ever to establish trust. One of the main contributors to trust is creating a culture of transparency. To most of us, being transparent means you’re hiding nothing. You’re letting others look through a window...

The Hard Work of Changing Public Perception
What U.S. schools must embrace in order to earn respect

Nationwide, schools in the United States have a public relations problem. It would seem they could fix these problems with some well-managed strategic communications and marketing efforts, right? But, the problem goes deeper than that. It isn’t even entirely a...

Claiming Your School Brand
Simple principles to help you discover, evaluate, and strengthen your school brand

In an Indian fable, The Blind Men and the Elephant, six blind men offer their definition of an elephant based on limited parts of the large animal. Each blind man defines the elephant much differently. To the man touching the broad side—the elephant is like a...

School Branding: How to Stand Out from the Crowd
Competing in a world of school choice requires a powerful brand and knowing what you stand for

When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion. All the other...

Lay the Groundwork for Marketing Your School

I’m no engineer, but I do know the value of a solid foundation. The foundation is the basis upon which something is supported. Foundations are essential for buildings, organizations, relationships, and yes, marketing plans. As we make our resolution to...