Nationwide, schools in the United States have a public relations problem. It would seem they could fix these problems with some well-managed strategic communications and marketing efforts, right? But, the problem goes deeper than that. It isn’t even entirely a...
In an Indian fable, The Blind Men and the Elephant, six blind men offer their definition of an elephant based on limited parts of the large animal. Each blind man defines the elephant much differently. To the man touching the broad side—the elephant is like a...
When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion. All the other...
I’m no engineer, but I do know the value of a solid foundation. The foundation is the basis upon which something is supported. Foundations are essential for buildings, organizations, relationships, and yes, marketing plans. As we make our resolution to...
Recently I attended my uncle’s funeral in Southern California. He worked as a school principal for many years, and two teachers spoke at his memorial. They honored his memory by sharing stories. One of the teachers described the following experience: As she was...
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