School choice and the many possible options available to K12 education have created an environment of competition that was nonexistent even a decade ago. As incoming parents, the Millennial (1981-1998) and Centennial (1998-2014) generations will demand even greater...
Arizona is a school choice state that uses Education Savings Accounts (ESAs) and Tax-Credit Scholarships to allow parents a choice of where their child receives an education. And school competition is fierce. In fact, Arizona has a higher...
School Choice: Something to Fear or Embrace?Making yours the school of choice
“The very things that held ya down are gonna to carry you up and up and up.” These profound words were said to Dumbo by Timothy Q. Mouse when he was encouraging him to fly. They may also apply to the possible changes with the popularity of School Choice being...
Five School Communication Goals for the Year
Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in the new year. We recommend five new year resolutions to help bring your communication goals up to speed. If you can’t do all...
Make School Marketing a Priority This Year
Is it just me or do new year resolutions have a bad rap? I understand why of course. New habits are hard to set, old habits are hard to change, and most new year resolutions go unfulfilled. It’s unfortunate, especially since I love the idea of setting goals and...
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