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Whipping Your School Website into Shape

A summertime to-do list that will please parents and improve enrollment

It’s summer and if you’re like most educators, you’re enjoying the quiet hallways, catching up on piles of paperwork, and working on your summer maintenance projects. While your school is getting whipped into shape with new coats of paint and clean...

Is Your School’s Communication Becoming Irrelevant?

If you aren’t using social media, the answer is yes

Maybe you have a similar “I remember when…” story. Mine goes like this: I remember when I first heard of Facebook. I was talking to my sister on the phone, and she mentioned that a friend of hers had introduced her to this new website that allowed you to share...

Simple Rules of Word-of-Mouth Marketing

How to apply word-of-mouth marketing to your school’s communication strategy

“Katie, have you tried that café on Main and Greenfield?”  “Oh yeah, my husband and I ate there last week. They have the best sandwiches and the cutest cupcakes. It’s owned by a family in the area, and the service was amazing!”  “Awesome! I’ve been wanting...

School Marketing is Not a Dirty Word

It’s time you started tooting your own horn

“You don’t need to brag; when you do a good job, people will notice.”  Dear readers, this is a lie! The truth is people are so involved with their own priorities that if your job does not directly influence their day-to-day activities, your hard work fades into...

What Successful K-12 Schools Do Right

A priority on communications; the road to a respected reputation

School website management can be a huge advantage to your school’s branding and communication efforts. Find out what works and why. The successful schools are not just the ones who succeed in educating their students. Many schools are incredibly effective....
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