What Makes the Best School Websites Work?

The critical goals of any school website are to: #1. Engage and inform your existing students, their parents, and your staff  #2. Market your strengths and successes to potential students and staff To achieve these goals, your school’s website must be...

What Every Administrator Should Know about School Marketing

For the past 19 years, I’ve watched the gradual change in K–12 education. It is not just how U.S. schools educate students but the parents’ choices in how their children are educated and by whom. The Covid-19 pandemic brought about even more changes that will...

Using Online School Calendars to Promote Your School

We all live by our calendars these days. That includes the parents of your students. So, what can you do to make these parents’ lives easier and keep them involved with their child’s education at the same time? Yep, you guessed it. Create and manage an...