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Effective School Administrators Know How to Listen

Effective school communication begins with leadership examples

Take note, today’s staff members want to be asked for feedback and to be heard. I think we also recognize that in addition to more frequent communication, how we communicate can mean the difference in how effective we are as leaders. This means better listening...

Parents: Talk About What Matters to Them

Effective school communication + engaging visuals = winning influence

Effective school communication + engaging visuals = winning influence I’ve been preaching for years that content is king. I’ve written numerous articles espousing this recommendation. However, I’m kind of old-school, and I actually read content—on the Web, in books,...

Choose Your Words Wisely…It Matters!

Strategic school communications = good customer service.

Are the words you are using undermining your school’s intended messages? The words used in all forms of communication can be some of the strongest branding taking place at your school. Consider this example: School A has a sign posted, like most schools, telling...

9 Reasons Why You Should Outsource Your School Website Management

Get webmaster services you need with none of the risk

Yes, we are talking about outsourcing your school’s website management. Not just the design of the website, which is quite common for most schools, but to include the ongoing content updates, proofing, copywriting, graphics, and content additions day in and day...
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