School Webmasters

Optimizing Your School’s Emergency Notification System

More Than It Seems Emergency notification systems have become indispensable tools for school communication. When used effectively, they do more than simply keep families informed and alert about emergencies—they help foster a sense of community and set the stage for...

Sustaining Your Message Through a Pandemic

You’re a superintendent or principal with no school in session, charged with continuing to communicate during a quarantine closure. What can you do to make this work? We want kids to learn—but we know that kids learn differently. The most important thing right now is...

Effective School Communication During a Crisis

In the shadow of the emerging Coronavirus (COVID-19) pandemic, silence seemed tempting to some school communications leaders. After all, you aren’t the Centers for Disease Control. How important could it be for parents to hear from you until major school-related...

Web Accessibility Testing: Keyboard Accessibility

We all have our own way of doing things. Sometimes we do things differently just out of personal preference. Other times, we do things differently because it’s the only way we can actually do it. For example, when I complete an online form, I prefer to tab through...