Video Conferencing: Connecting Remotely

In the blink of an eye, Covid-19 has significantly changed how we interact. Although the pandemic has halted classes around the country, the work of educational leadership is increasing exponentially. In the era of social distancing, you’ll need new tools, new...

Optimizing Your School’s Emergency Notification System

More Than It Seems Emergency notification systems have become indispensable tools for school communication. When used effectively, they do more than simply keep families informed and alert about emergencies—they help foster a sense of community and set the stage for...

Sustaining Your Message Through a Pandemic

You’re a superintendent or principal with no school in session, charged with continuing to communicate during a quarantine closure. What can you do to make this work? We want kids to learn—but we know that kids learn differently. The most important thing right now is...

Effective School Communication During a Crisis

In the shadow of the emerging Coronavirus (COVID-19) pandemic, silence seemed tempting to some school communications leaders. After all, you aren’t the Centers for Disease Control. How important could it be for parents to hear from you until major school-related...