In the field of education, we often don’t think of ourselves as service providers. We just don’t relate what we are doing in education as being about customer service. Yet, we do have customers (students, parents, community members, other staff members)...
How a Website Can Help a Struggling School
In July 2016 the New York Times reported on the progress of struggling local schools. This is how they described the situation faced by schools throughout the area: “At one troubled Brooklyn high school, the principal stepped down this month—after clashing...
Showing Appreciation for YOUR School’s Staff
Working in a school can be a tough job. It is also one of the most important roles in American society. We hope you feel pride in your chosen profession, and although you don’t get the recognition you deserve most of the time, your dedication, caring, and expertise...
Does Your School Website Help You Become a School of Choice?
School choice and the many possible options available to K12 education have created an environment of competition that was nonexistent even a decade ago. As incoming parents, the Millennial (1981-1998) and Centennial (1998-2014) generations will demand even greater...
Successful School MarketingHow these public schools become the schools of choice in a school choice environment
Arizona is a school choice state that uses Education Savings Accounts (ESAs) and Tax-Credit Scholarships to allow parents a choice of where their child receives an education. And school competition is fierce. In fact, Arizona has a higher...
10 Web Design Trends for School Websites
Website design trends come and go. But, schools don’t typically do a complete website redesign to reflect fads, simply because of the complexity and expense involved. However, some trends are not simply a fad and are moving from trend status to best practices status....