School Webmasters Blog
Whitespace & Readability for an Effective School Website
The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly?
How to Become a Rock Star Principal in Just One YearApply simple changes and see your school soar to new heights with strategic school marketing and communications
Implementing change is like flying solo for the first time. It scares the crap out of you when you look down at the runway, but once you land, you can’t wait to get back up into the sky.
Why School Marketing MattersUse today's digital marketing while earning trust and increasing enrollment
Marketing is usually a word used by for-profit businesses and shunned by educators. Most of us don’t enjoy being “marketed” to, so we don’t like the thought of having to market ourselves when we have dedicated our lives to one of service. We might feel we should be exempt from all that nasty marketing/sales stuff. But, we may need to rethink this!
School Administrators: Leading Like CEOs
Because our work here at School Webmasters bridges the world of education and the world of business, it is easy for us to see similarities and differences. Here’s what we’ve learned.
3 Proven Pillars of an Effective School Marketing PlanDon't let another year go by without marketing your school
No matter what kind of school you run—public school, private school, charter school, or faith-based school—these three pillars of an effective marketing plan should support your school communications. These elements will not only help you transition throughout the year from one focus to the next, but they’ll bring all your efforts together to strengthen your school brand and messaging and improve your public relations.
Is Your School Back-to-School Ready?Start each year right with great communication, an inviting culture, and kindergarten parent readiness
Back-to-school jitters aren’t just for students and teachers; administrators certainly get their share of the stress that comes along with that first day.
Roll Out the Welcome Mat at Your SchoolHow to create a welcoming atmosphere and build long-term, supportive relationships.
How would a first time visitor to your school describe its atmosphere? Is it warm and inviting? Or is it cold and unwelcoming? From the grounds, signage, and parking lot to the front office and the website, your school atmosphere is evident. Is it the message you want to present?
How to Get a School Website Redesign That Pays for Itself
While a school website redesign can feel like a Herculean task, not worth the time or the money, keep in mind that your website is your most important marketing and communications tool.
Creating a Buzz through Strategic School CommunicationBasic marketing tips you can apply to any school public relations campaign.
Have you ever walked into a crowded room where a hundred little conversations are taking place all at once? It sounds a little like a beehive buzzing, doesn’t it?
In school communications we don’t throw the term “marketing buzz” around much—although maybe we should.
Summer Bucket List for Updating Your School Website3 Hacks from School Webmasters to prepare your school website for a fantastic fall
It’s summer. Are you enjoying the quiet hallways, catching up on paperwork, and working on your summer maintenance? Taking time off for some outdoor adventures on your bucket list?
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