You already know the value of a school blog, right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can greatly...
Working with the local media to get your school stories heardManaging the Media, Part 3
So, your teachers and staff are preparing for another great event. You worked hard to let your local media folks know about it and why you thought it would make a good coverage opportunity ahead of time. Despite the high hopes you had for a media frenzy, when the...
Creating Your School’s Communication Plan8 simplified steps to implementing a school communication plan that makes a difference
Effective school communication is essential to your school’s reputation, community support, and student success. Without good communication, with all of your audiences, you build unnecessary stumbling blocks that will affect trust, engagement, and even enrollment....
School Website + PTO = Fundraising Success!How your school website can help parent teacher organizations (PTO) connect with the community.
While budgets, schedules, and meetings take up a lot of school administrators’ time, it’s worth noting that there is an untapped resource in your school community that is ready and willing to support your school in helping to face and even overcome its challenges:...
Instructional Videos—Good for Your Students; Good for Your School Marketing
I couldn’t completely grasp my grandmother’s knitting rhythm, but I enjoyed the result: a warm, colorful blanket. I tried to learn how to knit and crochet a few times. My early attempts ended in frustration. Decades later, I finally learned; to the chagrin of my...