Collecting Testimonials—a School Marketing Success Story

In today’s social climate, people are all about sharing how they feel about companies, products, and services. In fact, folks are more inclined to trust another person’s opinion or experience over traditional advertising or marketing materials. That’s not to say...

10 Brain Training Tips—rewiring for an attitude of gratitude

It’s been a tough year. We can all agree on that. So, it’s probably time to look at what we can do to turn things around. We can’t control the world around us, pandemics, weather, or most economic conditions, but we do have some control over our perspective on our...

Communication! It’s All About Customer Service

Communication is the bedrock of customer service. Good customer service requires effective communications, and that requires listening to your customers’ needs as well as communicating your own. K–12 schools are far from exempt from this expectation. If...

5 Tips to Upgrade Your School’s Image

With so many issues to worry about when managing a school, foremost of which is educating students, worrying about your school’s first impression might seem like a rather petty problem. However, first impressions are critical because people tend to become attached to...