Hockey has been my favorite sport since I turned eleven years old. Unfortunately, it’s not terribly popular here in my desert state of Arizona. So, if I start talking about breakaways, five-holes, slapshots, and dropping the gloves to the uninitiated, eyes glaze over,...
Let’s discuss where schools typically choose to spend budgeted website funds. There are basically three choices when it comes to the school funds spent on their websites. Pay staff to develop and manage a free or open-source CMS platform. Use a pre-developed...
As school marketers, we sometimes become distracted by all the wonderful tools we have at our disposal—the website, Facebook, Twitter, Instagram, and whatever the next new social media trend will be—that we sometimes don’t give one of the most efficient tools in our...
Do you spend your spare time at the beach surfing the waves until the sun sets? Maybe you prefer to watch the surfers as you enjoy basking in the sun. Maybe the beach isn’t your “thing” and after a hard days work, you prefer to channel-surf to clear your mind. We all...
The best school websites serve many critical purposes. To accomplish those many objectives, they must also be functional, usable, and accessible (which we covered in Part 1). Once you have fulfilled the required functional aspects of the best school websites, you...
