If we provided the following list to most other industries, it would be old news. I’m pretty sure the whole article would get a response like, “duh!” from their readers. But, because schools and many educational institutions have limited communications budgets and the...
No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct...
The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly? Effective use of whitespace Many...
While a school website redesign can feel like a Herculean task, not worth the time or the money, keep in mind that your website is your most important marketing and communications tool. It will have the highest return on investment of any of your marketing...
It’s summer. Are you enjoying the quiet hallways, catching up on paperwork, and working on your summer maintenance? Taking time off for some outdoor adventures on your bucket list? I recently hiked to Havasupai in Northern Arizona with my family. We were short...
