“…and that is why I will never trust the welfare of my child to this school AGAIN!!” Your school just received a negative comment somewhere online, like Facebook or Twitter, for all to see. Here’s a multiple-choice question for you: How will you...
Tell Them Thank YouAdding a personal touch to your school customer service
Here at School Webmasters, we believe that effective school communications are a part of good customer service. One doesn’t happen without the other. And, one aspect of school customer service (aka good communication) includes telling others thank you. Thank you for...
Smart School Communication Improves Student OutcomesA creative way to engage parents in test readiness and improve school PR
Standardized testing—do these two words raise your blood pressure? It seems as though the school year all comes down to testing, doesn’t it? For administrators, your school grade, your school reputation, your school brand, all rely heavily on the results of how...
Going to the SourceReasons to establish a trusted, updated school website
While backpacking recently with my family, I was reminded of the value and refreshing nature of trusted sources. We hiked deep into the Grand Canyon along a popular trail. While water was everywhere, and we certainly enjoyed every minute playing in the turquoise...
School Crisis Management: How Prepared is Your School?Communication is the key
Trust and confidence play a pivotal role in accomplishing your school’s goals, especially when it comes to your students’ safety and security. In addition to clear and concise communication, a proactive, well-organized emergency response plan will give parents and...