It’s no secret that schools in the education sector are in fierce competition to attract and retain talented students. Logically, students and their parents will only consider schools that promise them a bright future that fits their goals and gets them where...
Countries like the U.S. are home to many communities with diverse cultures and languages. Every year families from all over the world move to the U.S. to start a better life, which means there are more and more students in schools whose native language is not English....
Working in a school can be a tough job. It is also one of the most important roles in American society. We hope you feel pride in your chosen profession, and although you don’t get the recognition you deserve most of the time, your dedication, caring, and expertise...
Often when we consider our various target audiences, we don’t consider the one closest to us—teachers, staff, and administration. These important people are your “internal publics,” and marketing to them is one of the most important things you can do. Benefits...
We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. If we don’t know what people currently believe, we can’t possibly improve communication, services, or...
