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Digital Marketing for Schools in the 2020s

Marketing in the roaring '20s (2020's) is going to be a wild adventure. Are you ready?

It will be the decade that artificial intelligence takes center stage in how we operate our schools. From hiring to firing, to project bidding and fundraising, an AI platform will predict a looming problem, solve it, and let you know about the predictive...

Show and Tell for Parent Engagement

Two simple principles to make sure your website is supporting your school communication goals

Do you remember taking something to school in your hands or in your backpack for a show-and-tell class activity? Maybe you took your favorite toy or game and talked about why it was special or what you liked about it. Perhaps you shared a talent, like one of my...

How to Get Started with a School Blog

You know a school blog is good communications, so now get started

You already know the value of a school blog, right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can greatly...

Working with the local media to get your school stories heard

Managing the Media, Part 3

So, your teachers and staff are preparing for another great event. You worked hard to let your local media folks know about it and why you thought it would make a good coverage opportunity ahead of time. Despite the high hopes you had for a media frenzy, when the...

Creating Your School’s Communication Plan

8 simplified steps to implementing a school communication plan that makes a difference

Effective school communication is essential to your school’s reputation, community support, and student success. Without good communication, with all of your audiences, you build unnecessary stumbling blocks that will affect trust, engagement, and even enrollment....
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