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School Webmasters Blog

Five School Communication Goals for 2017
01/18/2017

Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in this new year.

Exciting Things Are Happening in 2017
01/04/2017

We hope you’ve enjoyed the holidays and taken some time to relax and enjoy yourselves surrounded by friends and family. Instead of flooding your inbox with our typical information, inspiration, and adjuration over the holidays, we want to take a moment at the start of this new year to thank you. 

What every school administrator should know about website accessibility
Find the joy in ADA website compliance
12/14/2016

Think of website compliance as the HOA of the Internet. While you sort of hate having someone telling you what you can or cannot do at your own home, you appreciate the fact that you won’t have the Griswold’s cousin Eddie’s RV blocking your driveway all winter.

How to Write Content for School Websites
Website copywriting with a destination in mind
12/06/2016

What’s the secret to guiding your audience along a path in your school website? The answer: Copywriting with a destination in mind! With almost 15 years of experience, we’ve learned a few important lessons about writing school website copywriting tips that we’re happy to share with you.

Social Media Management 101:
Keeping up with the latest trends and employing them effectively, Part Two
11/15/2016

Welcome back, class! If you’re stepping in to this two-part series about effective social media management for schools without having read the first part, we invite you to take a moment to do so. If you're all caught up, read on!

Social Media Management 101
Keeping up with the latest trends and employing them effectively, part one
11/08/2016

So, you’ve finally seen the light and made social media a part of your school’s communication strategy. Congratulations! You've read blogs and e-books, watched DIY videos, and your school social media pages are up and running. Now what?

School Website Superheros!
School Webmasters' secret weapon for project management
10/28/2016

Find out what our secret weapon is for managing a successful website development project--and it's not what you might expect!

DIY School Marketing
10/11/2016

There are lots of reasons people decide to do things themselves instead of outsourcing or hiring a trained professional. ...

What makes the difference in a DIY success versus a DIY train wreck?
The answer is having the right foundation and tools. 

You Don’t Always Need 1,000 Words
Just a Few Good Photos
09/27/2016

There is a reason we say, “An image is worth a thousand words.” Photographs stand out in text-heavy websites, draw attention, and increase memory recall. The best photographs communicate without any text; that is the power of visual content.

10 Steps in the Right Direction: Starting Each School Year Strong
09/09/2016

It's not too late to make a lasting good impression. Whether your school has already begun or has yet to open its doors, there are some important topics that you should address to make sure you are starting each school year off right.