What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. It sounds simple enough, right? Merriam-Webster says it is “the interchange of...
The School Administrator’s Dilemma: To Blog or Not To Blog
Blogging shouldn’t seem like a new fandangled idea any more, especially as you delve into your position as school marketer. You might be hearing about it in conference sessions, in articles about school social media impact, or from other education blogs. ...
What does WCAG 2.1 Mean for You?WCAG 2.1 is the new accessibility standard
You finally understand WCAG 2.0. You know what your website needs in order to provide a barrier-free website to everyone and stay in compliance with federal regulations. Now that you can finally breathe a sigh of relief, the World Wide Web Consortium (W3C) recently...
Tell Them Thank YouAdding a personal touch to your school customer service
Here at School Webmasters, we believe that effective school communications are a part of good customer service. One doesn’t happen without the other. And, one aspect of school customer service (aka good communication) includes telling others thank you. Thank you for...
Instagram for Schools
What you need to know about adding Instagram to your school’s social media strategy. A few weeks ago, my 15-year-old daughter competed in a music festival. I was so excited to see that her band teacher posted about it on the school Facebook page! When she got...