How a Website Can Help a Struggling School

In July 2016 the New York Times reported on the progress of struggling local schools. This is how they described the situation faced by schools throughout the area:  “At one troubled Brooklyn high school, the principal stepped down this month—after clashing...

Does Your School Website Help You Become a School of Choice?

School choice and the many possible options available to K12 education have created an environment of competition that was nonexistent even a decade ago. As incoming parents, the Millennial (1981-1998) and Centennial (1998-2014) generations will demand even greater...

10 Web Design Trends for School Websites

Website design trends come and go. But, schools don’t typically do a complete website redesign to reflect fads, simply because of the complexity and expense involved. However, some trends are not simply a fad and are moving from trend status to best practices status....

Style Guide for Website Content Writing

Let’s eat grandpa. Let’s eat, Grandpa. This is one of my favorite examples of how punctuation can drastically affect the meaning of a sentence. An errant or missing comma has the potential to completely change its meaning. Its misuse as well as...