Social media for schools has become a vital part of communications strategies. It’s clear you understand the importance of school communication—or you wouldn’t be wondering about social media for schools. Along with the need to communicate with students, parents, and teachers, school choice and competition between schools makes it necessary for you to step up your game. School social media helps you market your school and improve public relations in order to retain students and build enrollment.
School Webmasters helps schools use social media as effectively as possible. Create community and market your school with frequent posts, engaging content, and best practices.
Why Social Media
Your community is already using social media on a daily basis—it’s past time for you to get in on the action.
- Studies show that 74% of online American adults use social media networking sites. That’s three-quarters of your parent population!
- For students, the number is even higher: fully 95% of all teens 12-17 are online, and 81% of those use some form of social media.
Your students and their parents are mainly using Facebook, Instagram, Twitter, and Pinterest to connect online with the world around them so, statistically, those are the most useful platforms for schools to use to communicate and increase enrollment. Other platforms, like Instagram, Blogging, and LinkedIn, are also very popular. Each platform has its unique personality and attracts people from different walks of life. It’s important that you meet your audience where they are, so making more than one social media platform part of your school culture makes the most sense.
An Extension of Your School Website
Your school website, and effective website management, goes a long way to meeting your communication and marketing needs, but in this digital age, your second most important online communication tool is social media for schools. One cannot replace the other; they work together to help you tell your school’s story more completely. While the best school websites “pull” your audience in, social media “pushes” straight to their news feeds. Rather than just telling people about your school, social media allows you to show them. Both should be an integral part of your school public relations strategies. Utilize the technologies that will improve teacher student engagement and stay in the communication game.
Our Social Media Services
Frequent posts, engaging content, keeping up with best practices—those things take time, and we know that you and your staff are busy enough as it is! In addition to our stellar school sites services, School Webmasters helps schools use social media to effectively achieve their communication and marketing/branding goals. Our services cover everything from social page set-up and support to page management—we have a package to fit your school’s specific needs.
As part of our website management services, we can make your social media efforts seamless and highly effective, but you don’t need to be a School Webmasters website client to use our social media services.
Strengthen your school marketing and communications today by implementing school social media services. We can help!
You Don’t Need to DIY, But You Can
One problem administrators face is that a school Facebook page (for example) isn’t like a personal one; it requires a higher level of management and interaction to really get the job done. You and your staff may be on social media personally, but that doesn’t necessarily mean you want to be running social media for your schools. To assist you, we’ve developed set-up and management packages to fit your school’s specific needs.
But if you still want to do it yourself and just need a little training to get started, check out our Social4Schools Academy, where you’ll find everything you need to get started.