Just like the office of your school or school district, school websites are a hub of activity. The experience your website provides matters—to your visitors and to you. It’s natural for your school to put a priority on physical upkeep—and we’re not just talking...
Salespeople are calling and emailing with the list of great features their “easy-to-update” software platforms include. They have booths at conferences. They mail out brochures. They call again, often at your busiest time of year. If you had the time to take their...
Recently, my daughter’s second-grade class participated in a project where the class observed the life stages of the butterfly. She eagerly shared her experience with our family on a regular basis. I’m grateful for teachers who take time to take education up a notch...
One of my family’s favorite magnets ever to grace our refrigerator was a large cartoon pickle with a conversation bubble saying, “You’re a big, flippin’ dill!” I love a good pun. Sure, it might be easy to overlook and underestimate the power of this simple...
How important is a first impression? Very. Whether we like it or not. But why is that first impression so critical? It has to do with what is known as the halo effect. Our first impressions create a perception, whether positive or negative, that causes us to associate...
