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Your website’s important first impression

How your school website impacts reputation, engagement, and enrollment

How important is a first impression? Very. Whether we like it or not. But why is that first impression so critical? It has to do with what is known as the halo effect. Our first impressions create a perception, whether positive or negative, that causes us to associate...

DIY School Website Management

Your school website is the heart of your strategic communications efforts

The aroma of fresh-baked, homemade bread wafting through my home, which is also my home office, is one of my favorite things. Oh, not just any bread, but freshly ground wheat (or some other luscious, whole grain), which I grind right before baking.  After four...

Ideal Components of Successful Teacher Websites

Bridging the home-school communication gap

While working as an educational assistant, I helped a fourth-grade student struggling with math. As we worked on problems, sometimes this student complained, “Why did they have to change math?!” I could picture an adult in his life griping in a similar way while...

Using school websites and social media to encourage parent engagement

How to welcome and engage parents to improve student outcomes

What if you could get your school’s parents more engaged in their child’s education? You’re undoubtedly aware of the research results on the benefits to student learning when parents are engaged in their child’s education. Some of those benefits include: better...

Website Accessibility is Hard! Wait—What?

Accomplishing accessibility begins with the first click.

In December 2018, I posted an article about giving the gift of accessibility. However, there is one small detailed I failed to mention. Creating accessibility is hard. It takes time and training that most document and website authors did not plan for. If you are in...
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