Salespeople are calling and emailing with the list of great features their “easy-to-update” software platforms include. They have booths at conferences. They mail out brochures. They call again, often at your busiest time of year. If you had the time to take their...
The Transformation of School Websites from Concept to RealityHow long does new website design and development take?
Recently, my daughter’s second-grade class participated in a project where the class observed the life stages of the butterfly. She eagerly shared her experience with our family on a regular basis. I’m grateful for teachers who take time to take education up a notch...
School Websites: What’s the Big Deal?Using a website to help you reach your school communication goals
One of my family’s favorite magnets ever to grace our refrigerator was a large cartoon pickle with a conversation bubble saying, “You’re a big, flippin’ dill!” I love a good pun. Sure, it might be easy to overlook and underestimate the power of this simple...
Your website’s important first impressionHow your school website impacts reputation, engagement, and enrollment
How important is a first impression? Very. Whether we like it or not. But why is that first impression so critical? It has to do with what is known as the halo effect. Our first impressions create a perception, whether positive or negative, that causes us to associate...
DIY School Website ManagementYour school website is the heart of your strategic communications efforts
The aroma of fresh-baked, homemade bread wafting through my home, which is also my home office, is one of my favorite things. Oh, not just any bread, but freshly ground wheat (or some other luscious, whole grain), which I grind right before baking. After four...