Last fall, I listened to a teacher relate the following experience about my uncle, a retired principal in California: As she walked back to her classroom one day, she noticed a man running from her room carrying her purse. She ran to the office to tell my uncle. He...
Effective School Communications about the Value of Our Schools“Spotlight My School” PARSS Conference Winner and Other Examples of Effective School Marketing
At School Webmasters, we feel strongly that schools should share the extraordinary things happening on their campuses with their communities. Effective school communications make that possible. A while back, our CEO, Bonnie Leedy, was invited to be a guest...
School Video Marketing Ideas from Down UnderHow some Australian schools use video effectively
Have you ever found yourself imitating the sayings or mannerisms of people with whom you spend a lot of time? I lived with my grandma for a year while working on my master’s degree, and one of her favorite expressions is “oofta!” That interjection of dismay, concern,...
Your Most Powerful School Marketing ToolThe Science Behind Storytelling and How It Can Be Used to Entertain, Engage, and Brand Your School
Recently I attended my uncle’s funeral in Southern California. He worked as a school principal for many years, and two teachers spoke at his memorial. They honored his memory by sharing stories. One of the teachers described the following experience: As she was...
DIY School Marketing
Ever since Pinterest appeared on the scene, it seems the world of “do-it-yourself” has exploded. DIY home improvements, DIY home remedies, DIY furniture refinishing—if you can Google it, chances are you can find a way to do it yourself. There are lots of reasons...