School Social Media Services
As an administrator, you understand the importance of communication. Along with the need to communicate with students, parents, and teachers, competition between schools makes it necessary for you to market your school to retain and build enrollment. An effective school social media presence can help address both of these needs. Social media for schools has become a vital part of your communications strategies. The most effective school communications strategies, and the best school websites, take advantage of the synergies of these two vital platforms.
Why Social Media
Your community is already using social media on a daily basis—it’s past time for you to get in on the action.
- Studies show that 74% of online American adults use social media networking sites. That’s three-quarters of your parent population!
- For students, the number is even higher: fully 95% of all teens 12-17 are online, and 81% of those use some form of social media.
Your students and their parents are mainly using Facebook, Twitter, and Pinterest to connect online with the world around them so, statistically, those are the most useful platforms for schools to use to communicate and increase enrollment. Other platforms, like Instagram, Blogging, and LinkedIn, are also very popular. Each platform has its unique personality and attracts people from different walks of life. It’s important that you meet your audience where they are, so making more than one social media platform part of your school culture makes the most sense.
An Extension of Your School Website
Your school website, and effective website management, goes a long way to meeting your communication and marketing needs, but in this digital age, your second most important online communication tool is social media for schools. One cannot replace the other; they work together to help you tell your school’s story more completely. While the best school websites “pull” your audience in, social media “pushes” straight to their news feeds. Rather than just telling people about your school, social media allows you to show them. Both should be an integral part of your school public relations strategies.
Our Social Media Services
In addition to our stellar school sites services, School Webmasters helps schools use social media to achieve their communication and marketing/branding goals even more effectively. With services covering everything from social page set-up and support to page management, we have a package to fit your school’s specific needs. As part of our website management services, we can make your social media efforts seamless and highly effective. Strengthen your school public relations today by implementing school social media services, and we can help.