School Website Management
Where is your school spending the funds allotted to hosting and managing its website? Is it the best option and are you getting what you pay for?
Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes this a reality.
In an effort to save money, has your school considered using a do-it-yourself software like WordPress? If so, weigh the pros and cons first.
As school marketers, we sometimes become distracted by all the wonderful tools we have at our disposal—the website, Facebook, Twitter, Instagram, and whatever the next new social media trend will be—that we sometimes don’t give one of the most efficient tools in our arsenal the attention it deserves. I’m talking about your district and school calendars.
This is a question every school leader should ask. A school’s website is one of the most effective tools a school has to improve communication, engage parents, market its strengths, and build a solid, trusting reputation within its community. These are all benefits that improve education for our nation’s students, which makes achieving them worth the effort.
If you are considering undertaking a school website development process, I imagine you are feeling a bit stressed. Or if you've tried it and are ready to hire professionals, you've come to the right place.
While backpacking recently with my family, I was reminded of the value and refreshing nature of trusted sources. We hiked deep into the Grand Canyon along a popular trail. While water was everywhere, and we certainly enjoyed every minute playing in the turquoise blue pools and staring at the spectacular red rock backdrop, there were really only a few places to access clean drinking water.
One of the most powerful tools a school has when it comes to implementing effective school communications is the school website. It’s like that indispensable Swiss Army knife that has nearly every possible tool in one convenient location.
If we provided the following list to most other industries, it would be old news. I’m pretty sure the whole article would get a response like, “duh!” from their readers.
No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct brain surgery. Both are experts in their fields, but their fields are vastly different. But public schools do it all the time. So, how did this come about?
When looking for a new school website hosting provider, there are some areas to consider before making your selection.
In the field of education, we often don't think of ourselves as service providers. We just don't relate what we are doing in education as being about customer service.
Find out what our secret weapon is for managing a successful website development project--and it's not what you might expect!
When it comes to school websites, many schools don’t recognize their most valuable players and often don’t even put them in the game. Typically, all the focus is on the main office or district website. If you aren’t using your school-level websites as strategic communications tools, it is like only playing your second string all season.
It's summer and if you're like most educators, you're enjoying the quiet hallways, catching up on piles of paperwork, and working on your summer maintenance projects. While your school is getting whipped into shape with new coats of paint and clean carpets, don't forget that your website needs some summer TLC as well.
Learn how your school’s website can serve your audience needs while cultivating a positive school reputation using these principles.
Your support staff is busy, your teachers are overwhelmed, and administrators are wearing many hats. Now there is a solution to keeping your website current.
Is your school website doing the job that it needs to do? Only if it is helping you do the job that parents want to hire your school to do. Find out what jobs-to-be-done a school website needs to do.
The best school websites serve many critical purposes. To accomplish those many objectives, they must also be functional, usable, and accessible (which we covered in Part 1). Here we’ll not only cover what should be on a school website but how to target and satisfy your various audiences.
Beginning July 1, 2019, California law requires state agencies and entities to post a certificate of accessibility on the home page of their websites.
California Governor Jerry Brown signed Assembly Bill 434 into law on October 14, 2017. Learn what this means for your school ADA website accessibility requirements.
By now we’ve all heard of the Americans with Disabilities Act or the ADA. Interestingly, it was the by-product of the civil rights legislation passed during the 1960s. But with all the acronyms, sections, and titles, it can be a bit confusing for us lay folk.
Feeling a bit overwhelmed with the amount of information you have to absorb each day? Beginning to think you are merely roadkill on the side of the information superhighway? Are you inundated with far more information coming in than you can assimilate? Well, you are not alone.
What do you REALLY need in a school website? This is actually a very important question. Different schools have different needs, so it is worth taking a few moments to think about your answer.
The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly?
We are getting daily calls from schools around the U.S. about what they are facing with the onslaught of OCR complaints filed against their schools.
While a school website redesign can feel like a Herculean task, not worth the time or the money, keep in mind that your website is your most important marketing and communications tool.
It's summer. Are you enjoying the quiet hallways, catching up on paperwork, and working on your summer maintenance? Taking time off for some outdoor adventures on your bucket list?
Quality Control. What, exactly, is it? The Merriam-Webster dictionary defines it as “an aggregate of activities (such as design analysis and inspection for defects) designed to ensure adequate quality.”
Making sure your school websites meets ADA compliance requirements is now a necessity—not just because the laws for this are now being enforced but because it is important that you eliminate any barriers to access to your school website and the information you provide.
Would you like to improve your school's communication? Start with your school webmaster's role. Learn what would be ideal in a perfect world and how you can make that a reality in your school.
If your school website were to get a grade, how would it fare? Does it come out on top in the various subject areas like communications, customer service, marketing, branding, telling your school’s stories, or highlighting your successes? Find out how to bring up those grades and move to the top of your class.
Your school’s website accessibility is coming under fire. In addition to a flurry of complaints being filed against schools across the U.S., Section 508 of the Rehabilitation Act recently published updated accessibility requirements on January 18, 2017. This means that by January 18, 2018, you need to have your school’s website compliant with WCAG 2.0 A/AA standards.
Think of website compliance as the HOA of the Internet. While you sort of hate having someone telling you what you can or cannot do at your own home, you appreciate the fact that you won’t have the Griswold’s cousin Eddie’s RV blocking your driveway all winter.
Managing your school website can be challenging. It isn’t enough to keep it current, informative, friendly, and positive. Handling your school website management incorrectly can land you with some expensive copyright infringement problems. Find out how to have a beautiful school website and out of image copyright trouble.
Yes, we are talking about outsourcing your school's website management. Not just the design of the website, which is quite common for most schools, but to include the ongoing content updates, proofing, copywriting, graphics, and content additions throughout the year.
Vacant expressions, glazed eyes, confusion—these are all classic side effects of “jargon monoxide” poisoning.
As academics and education professionals, there are terms and phrases that you use on a daily basis to which you possess a much deeper understanding than others outside educational circles.
We’ve blogged previously about the legal requirements of website accessibly and how to make your school website ADA compliant. We’ve even provided full website accessibility services to make things easy for our clients. But there is one thing we haven’t talked about yet in all this—and that is the public relations aspect of ADA compliance.
Imagine a scenario involving two parents, Laura and Sue, who live on opposite ends of the city and in different school districts. Each has a child in elementary school. It’s early in the new school year, and on this particular evening, both women realize they need to download a copy of the school lunch menu. But here is where their stories diverge.
SEO stands for Search Engine Optimization and means that you put some strategy and techniques into your school website management to get free online traffic from unpaid (organic) results.
Let's eat grandpa.
Let's eat, Grandpa.
This is one of my favorite examples of how punctuation can drastically affect the meaning of a sentence. An errant or missing comma has the potential to completely change its meaning. Its misuse as well as misspellings and typographical errors have resulted in extreme losses—some measurable, others not as measurable but nonetheless actual.
If you are one of the tens of thousands of schools concerned about meeting the newly adopted website accessibility deadline of January 18, 2018, we can help.
“The very things that held ya down are gonna carry you up and up and up.”
These profound words were said to Dumbo by Timothy Q. Mouse when he was encouraging him to fly. They may also apply to the possible changes with the incoming Trump administration regarding School Choice.
What’s the secret to guiding your audience along a path in your school website? The answer: Copywriting with a destination in mind! With almost 15 years of experience, we’ve learned a few important lessons about writing school website copywriting tips that we’re happy to share with you.
If you haven’t received a letter or notification yet that your school’s website needs to be ADA compliant, consider yourself warned. Your school needs to get its website in order or face the consequences.
The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed, but it will improve morale and create staff, parent, and student enthusiasm for the school.