School Website Management

Think Twice Before Moving Your School to a WordPress Site! 2018-11-20

In an effort to save money, has your school considered using a do-it-yourself software like WordPress? If so, weigh the pros and cons first.

School Calendars: Your One-Stop School Communications Tool 2018-11-06

As school marketers, we sometimes become distracted by all the wonderful tools we have at our disposal—the website, Facebook, Twitter, Instagram, and whatever the next new social media trend will be—that we sometimes don’t give one of the most efficient tools in our arsenal the attention it deserves. I’m talking about your district and school calendars. 

What Makes the Best School Websites? Part 1 2018-08-14

This is a question every school leader should ask. A school’s website is one of the most effective tools a school has to improve communication, engage parents, market its strengths, and build a solid, trusting reputation within its community. These are all benefits that improve education for our nation’s students, which makes achieving them worth the effort.

What's Really Going on Behind the Scenes of Your School Website? 2018-07-17

If you are considering undertaking a school website development process, I imagine you are feeling a bit stressed. Or if you've tried it and are ready to hire professionals, you've come to the right place.

Going to the Source 2018-04-10

While backpacking recently with my family, I was reminded of the value and refreshing nature of trusted sources. We hiked deep into the Grand Canyon along a popular trail. While water was everywhere, and we certainly enjoyed every minute playing in the turquoise blue pools and staring at the spectacular red rock backdrop, there were really only a few places to access clean drinking water. 

School websites—the Swiss army knife of influence and communications 2018-01-23

One of the most powerful tools a school has when it comes to implementing effective school communications is the school website. It’s like that indispensable Swiss Army knife that has nearly every possible tool in one convenient location. 

20 Tacky School Website Practices Schools Should Avoid 2017-11-28

If we provided the following list to most other industries, it would be old news. I’m pretty sure the whole article would get a response like, “duh!” from their readers.

Why Your IT Department Should NOT Manage Your School Communications 2017-11-14

No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct brain surgery. Both are experts in their fields, but their fields are vastly different. But public schools do it all the time. So, how did this come about?

What You Need in School Website Hosting 2017-06-20

When looking for a new school website hosting provider, there are some areas to consider before making your selection.

Parents: Raving Fans or Raging Foes? 2017-05-23

In the field of education, we often don't think of ourselves as service providers. We just don't relate what we are doing in education as being about customer service.

School Website Superheros! 2016-10-28

Find out what our secret weapon is for managing a successful website development project--and it's not what you might expect!

Don’t Bench Your School-level Websites 2016-08-23

When it comes to school websites, many schools don’t recognize their most valuable players and often don’t even put them in the game. Typically, all the focus is on the main office or district website. If you aren’t using your school-level websites as strategic communications tools, it is like only playing your second string all season.

Whipping Your School Website into Shape 2016-06-20

It's summer and if you're like most educators, you're enjoying the quiet hallways, catching up on piles of paperwork, and working on your summer maintenance projects. While your school is getting whipped into shape with new coats of paint and clean carpets, don't forget that your website needs some summer TLC as well.

The 3 Simple Principles Behind Keeping Your School’s Website Current 2016-04-25

Learn how your school’s website can serve your audience needs while cultivating a positive school reputation using these principles.

Could your school use website help? 2015-12-08

Your support staff is busy, your teachers are overwhelmed, and administrators are wearing many hats. Now there is a solution to keeping your website current.

What Makes the Best School Websites? Part 2 2018-08-21

The best school websites serve many critical purposes. To accomplish those many objectives, they must also be functional, usable, and accessible (which we covered in Part 1).  Here we’ll not only cover what should be on a school website but how to target and satisfy your various audiences.

California Schools: Know Your State's Website Accessibility Requirements 2018-08-15

Beginning July 1, 2019, California law requires state agencies and entities to post a certificate of accessibility on the home page of their websites. 

California Governor Jerry Brown signed Assembly Bill 434 into law on October 14, 2017. Learn what this means for your school ADA website accessibility requirements.

School Websites and the Evolution of ADA Website Accessibility 2018-03-13

By now we’ve all heard of the Americans with Disabilities Act or the ADA. Interestingly, it was the by-product of the civil rights legislation passed during the 1960s. But with all the acronyms, sections, and titles, it can be a bit confusing for us lay folk.

Creating a School Video That Won’t Break the Bank 2018-01-09

Feeling a bit overwhelmed with the amount of information you have to absorb each day? Beginning to think you are merely roadkill on the side of the information superhighway? Are you inundated with far more information coming in than you can assimilate? Well, you are not alone.

Whitespace & Readability for an Effective School Website 2017-10-24

The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly?

School Website Accessibility Worries? 2017-10-06

We are getting daily calls from schools around the U.S. about what they are facing with the onslaught of OCR complaints filed against their schools.

How to Get a School Website Redesign That Pays for Itself 2017-07-25

While a school website redesign can feel like a Herculean task, not worth the time or the money,  keep in mind that your website is your most important marketing and communications tool.

Summer Bucket List for Updating Your School Website 2017-06-27

It's summer. Are you enjoying the quiet hallways, catching up on paperwork, and working on your summer maintenance? Taking time off for some outdoor adventures on your bucket list?

Quality Control for School Website Management 2017-05-30

Quality Control. What, exactly, is it? The Merriam-Webster dictionary defines it as “an aggregate of activities (such as design analysis and inspection for defects) designed to ensure adequate quality.”

How to Have an ADA Compliant School Website 2017-03-21

Making sure your school websites meets ADA compliance requirements is now a necessity—not just because the laws for this are now being enforced but because it is important that you eliminate any barriers to access to your school website and the information you provide.

Need a Rock Star School Webmaster? 03/14/2017

Would you like to improve your school's communication? Start with your school webmaster's role. Learn what would be ideal in a perfect world and how you can make that a reality in your school.

What Grade Does Your Public School Website Get? 02/21/2017

If your school website were to get a grade, how would it fare? Does it come out on top in the various subject areas like communications, customer service, marketing, branding, telling your school’s stories, or highlighting your successes? Find out how to bring up those grades and move to the top of your class. 

ADA Website Compliance, Part I 2017-02-07

Your school’s website accessibility is coming under fire. In addition to a flurry of complaints being filed against schools across the U.S., Section 508 of the Rehabilitation Act recently published updated accessibility requirements on January 18, 2017. This means that by January 18, 2018, you need to have your school’s website compliant with WCAG 2.0 A/AA standards.

What every school administrator should know about website accessibility 2016-12-14

Think of website compliance as the HOA of the Internet. While you sort of hate having someone telling you what you can or cannot do at your own home, you appreciate the fact that you won’t have the Griswold’s cousin Eddie’s RV blocking your driveway all winter.

Do You Make This Mistake With YOUR School’s Website? 2016-07-13

Managing your school website can be challenging. It isn’t enough to keep it current, informative, friendly, and positive. Handling your school website management incorrectly can land you with some expensive copyright infringement problems. Find out how to have a beautiful school website and out of image copyright trouble.

What does your school need in a website? 2015-12-01

What do you REALLY need in a school website? This is actually a very important question, and different schools have different needs, so it is worth taking a few moments to think about your answer.

9 Reasons Why You Should Outsource Your School Website Management 2015-09-22

Yes, we are talking about outsourcing your school's website management. Not just the design of the website, which is quite common for most schools, but to include the ongoing content updates, proofing, copywriting, graphics, and content additions throughout the year.

How Your Reaction to ADA Compliance Affects Your Public Relations 2018-02-06

We’ve blogged previously about the legal requirements of website accessibly and how to make your school website ADA compliant. We’ve even provided full website accessibility services to make things easy for our clients. But there is one thing we haven’t talked about yet in all this—and that is the public relations aspect of ADA compliance.

What the Best Elementary School Websites Have in Common—and Why It Matters 2017-12-26

Imagine a scenario involving two parents, Laura and Sue, who live on opposite ends of the city and in different school districts. Each has a child in elementary school. It’s early in the new school year, and on this particular evening, both women realize they need to download a copy of the school lunch menu. But here is where their stories diverge. 

Make SEO a Part of Your School Marketing 2017-06-06

SEO stands for Search Engine Optimization and means that you put some strategy and techniques into your school website management to get free online traffic from unpaid (organic) results.

Style Guide for Website Content Writing 02/28/2017

Let's eat grandpa.

Let's eat, Grandpa.

This is one of my favorite examples of how punctuation can drastically affect the meaning of a sentence. An errant or missing comma has the potential to completely change its meaning. Its misuse as well as misspellings and typographical errors have resulted in extreme losses—some measurable, others not as measurable but nonetheless actual.

ADA Website Accessibility, Part II 02/09/2017

If you are one of the tens of thousands of schools concerned about meeting the newly adopted website accessibility deadline of January 18, 2018, we can help.

School Choice: Something to Fear or Embrace? 2017-01-27

 “The very things that held ya down are gonna carry you up and up and up.” 

These profound words were said to Dumbo by Timothy Q. Mouse when he was encouraging him to fly. They may also apply to the possible changes with the incoming Trump administration regarding School Choice.

Best Practices for School Website Copywriting 2016-12-06

What’s the secret to guiding your audience along a path in your school website? The answer: Copywriting with a destination in mind! With almost 15 years of experience, we’ve learned a few important lessons about writing school website copywriting tips that we’re happy to share with you.

Is YOUR School’s Website ADA Compliant? 08/10/2016

If you haven’t received a letter or notification yet that your school’s website needs to be ADA compliant, consider yourself warned. Your school needs to get its website in order or face the consequences.

Should Your School’s Website Be Responsive? 2016-03-29

The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed, but it will improve morale and create staff, parent, and student enthusiasm for the school.