Telling Your Schools' Stories

Storytelling: Your School's Secret Weapon for Successful Marketing 2018-09-04

Telling school stories that inspire, excite, entertain, and encourage your school community is at the heart of successful school marketing. Stories educate, inspire, and entertain us. They carry with them underlying themes connecting us to the organization and people involved. Storytelling and its scientific background affirms its relevance as a powerfully simple tool in school branding. Let’s look at how you can use this tool in your school

Your Most Powerful School Marketing Tool 2018-03-06

Telling school stories that inspire, excite, entertain, and encourage your school community is at the heart of successful school marketing and branding, and is critical to your school’s success. 

In this blog, we’ll look at a scientific side of storytelling and explore how other school administrators across the county are implementing various storytelling tools.

Telling Your School’s Stories 2015-11-17

Telling deeply satisfying, meaningful stories isn’t just a tool or device to use once in a while; it’s an essential strategy in communication and in marketing your school.

Effectively Communicating the Value of Our Schools 2018-08-07

A while back, our CEO, Bonnie Leedy, was invited to be a guest presenter at the annual conference for the Pennsylvania Association of Rural and Small Schools (PARSS). We asked participating PARSS administrators to submit a story about a time they successfully shared what was going on at their schools with the community. We chose one lucky winner to receive a copy of the Marketing Your School toolkit. 

School Video Marketing Ideas from Down Under 2018-07-13

Whether or not it’s a conscious effort, we seek to imitate people we admire or view as successful. This carries over into the business world as well. While careful not to infringe on anyone’s copyrights, we look to others for inspiration. When you undertake a website design, do you look at other school websites to see what they are doing? So how about seeking inspiration for your school marketing approach too? 

School Marketing is Not a Dirty Word 2016-04-11

“You don’t need to brag; when you do a good job, people will notice.” 

Dear readers, this is a lie! 

3 Steps to Improving Parent Engagement 2018-09-11

Nearly every educator will agree that positive parent engagement improves a child’s educational outcome. Besides making common sense, many data-driven studies are proving what we all know intuitively.

DIY School Marketing 2016-10-11

There are lots of reasons people decide to do things themselves instead of outsourcing or hiring a trained professional. ...

What makes the difference in a DIY success versus a DIY train wreck?
The answer is having the right foundation and tools.