Telling Your Schools' Stories
Telling deeply satisfying, meaningful stories isn’t just a tool or device to use once in a while; it’s an essential strategy in communication and in marketing your school.
Telling school stories that inspire, excite, entertain, and encourage your school community is at the heart of successful school marketing. Stories educate, inspire, and entertain us. They carry with them underlying themes connecting us to the organization and people involved. Storytelling and its scientific background affirms its relevance as a powerfully simple tool in school branding. Let’s look at how you can use this tool in your school
Telling school stories that inspire, excite, entertain, and encourage your school community is at the heart of successful school marketing and branding, and is critical to your school’s success.
In this blog, we’ll look at a scientific side of storytelling and explore how other school administrators across the county are implementing various storytelling tools.
A while back, our CEO, Bonnie Leedy, was invited to be a guest presenter at the annual conference for the Pennsylvania Association of Rural and Small Schools (PARSS). We asked participating PARSS administrators to submit a story about a time they successfully shared what was going on at their schools with the community. We chose one lucky winner to receive a copy of the Marketing Your School toolkit.
Whether or not it’s a conscious effort, we seek to imitate people we admire or view as successful. This carries over into the business world as well. While careful not to infringe on anyone’s copyrights, we look to others for inspiration. When you undertake a website design, do you look at other school websites to see what they are doing? So how about seeking inspiration for your school marketing approach too?
“You don’t need to brag; when you do a good job, people will notice.”
Dear readers, this is a lie!
When you are looking to increase your school's enrollment, positive, uplifting, and inspiring stories and testimonials are the "x-factor." Use it!
Nearly every educator will agree that positive parent engagement improves a child’s educational outcome. Besides making common sense, many data-driven studies are proving what we all know intuitively.
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The answer is having the right foundation and tools.