School Social Media
This month our social media team reminded us that school social media can (and should!) be so much more than the same old, tired news post or calendar reminder on our social media streams. With a little extra investment and the courage to be personal, schools can turn their social media into a truly unifying force with their overall community.
A strategic communications plan for your social media can improve relationships with parents, build trust, and encourage engagement. When it comes to school communication, parents want important information such as events and meetings, policy changes, and news that affects the education of their child. However, this is information better suited for e-mails, newsletters, and the school website.
How do you envision the impact of negative comments on your community’s perception of your school? In this blog, we’ll provide some informative tips to help you take action to protect your school’s reputation online via your school blogs, website, social media, or other online site.
A few weeks ago, my 15-year-old daughter competed in a music festival. I was so excited to see that her band teacher posted about it on the school Facebook page! When she got home that day, I said, “Did you see the nice FB post about the competition?” She stared back blankly. That’s right, I remembered, she doesn’t have a Facebook account. Neither do most of her friends.
When it comes to school social media management, there are those who outsource and those who prefer to learn what they need to keep things in-house.
Despite what you may have heard, the Facebook world is NOT coming to an end. Still, with a term like “Facebook Apocalypse” being thrown around, we felt it best to spend a little time chatting with you about what Mark Zuckerberg’s recent announcement concerning the changes Facebook will be making to their algorithm means for you.
I was relieved when I logged in to Facebook this morning to see that a friend of mine had checked in as “safe” from the Wildomar Wildfire, a fire that was actively threatening the area where she lives.
Welcome back, class! If you’re stepping in to this two-part series about effective social media management for schools without having read the first part, we invite you to take a moment to do so. If you're all caught up, read on!
So, you’ve finally seen the light and made social media a part of your school’s communication strategy. Congratulations! You've read blogs and e-books, watched DIY videos, and your school social media pages are up and running. Now what?
Your school’s students, parents, staff, and prospects are already using social media to stay involved. So choose your platform, set up your pages, and get involved!
School choice doesn’t necessarily mean that public schools have to suffer. One elementary school in Queen Creek, Arizona, is setting an excellent example of how to succeed and excel in a school choice environment. Even if your state is not a school choice state at this time, there is something to learn from this public school that is stealing enrollments from charter schools.
You’ve worked hard all year long to build up a strong relationship with school families; if you want that relationship to remain strong, you have to nurture it.
Your support staff is busy, your teachers are overwhelmed, and administrators are wearing many hats. Now there is a solution to keeping your website current.
You’ve tried everything—pictures, video, funny memes, poignant quotes, carefully planned-out social media campaigns, calls to action, links to thought-provoking articles from education organizations and experts in your field, even shameless begging—and still, crickets. Is anybody out there? What more can I do to get people to respond to my school’s social media posts?
Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in this new year.
The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed but will improve morale and create staff, parent, and student enthusiasm for the school.