School Leadership

6 Risky School Communication Tips 2019-04-16

Here are six tips for building strong school public relations. We’re going to help you get out of your comfort zone and look at some school communication risks that can vastly improve your school’s public relations.

The Path of the Hero: Becoming a Risk-Taking School Administrator 2019-04-02

It’s not easy to be a risk-taker. After all, “risk” involves the possibility that something unpleasant or unwelcome may happen. But risk also includes the possibility of something wonderful or amazing happening. What kind of school leader are you?

The Changing Role of the School IT Director 2019-03-12

Empower your school's CTO to use their technical expertise to improve student outcomes.

How School Leaders Can Foster Community Trust 2018-07-24

Trust—all across our country—is perceived as wounded and limping. Whether within corporations, government, or our schools, many feel the damage is irreparable. We disagree, and you should as well. You have the ability to rebuild trust in your circle of influence and create optimism that replaces cynicism. Trust rules. It drives your school’s cohesiveness. It drives performance. It even drives student achievement. 

How to Become a Rock Star Principal in Just One Year 2017-10-10

Implementing change is like flying solo for the first time. It scares the crap out of you when you look down at the runway, but once you land, you can’t wait to get back up into the sky.

School Administrators: Leading Like CEOs 2017-09-26

Because our work here at School Webmasters bridges the world of education and the world of business, it is easy for us to see similarities and differences. Here’s what we’ve learned.

Civility in Our Schools, Home, and Online 2015-10-20

As a baby boomer, I am not exactly proud of the fact that my generation is stereotyped as rebellious when it is also associated with self-centeredness. 

School Board Members: How to Help Your School Succeed 2019-07-23

Are you a school board member, or do you know someone who is? Learn how the most effective governing board members help the schools they were elected to lead become more successful in meeting their goals.

What is poor customer service costing your school? 2019-06-25

What is your school customer service costing your school? Does it effect your enrollments, your staff morale, your school brand? You bet it does!

Digital Citizenship: 2 Guiding Principles to Help School Leaders Face Technology Struggles 2019-06-18

The level of technological connectivity in today’s world is beyond anything we as digital immigrants have ever seen before. What can school leaders do to navigate these uncharted waters?

When Tragedy Strikes at Your School 2019-05-21

It’s the kind of news we never want to hear—a tragedy has struck. Unfortunately, in our world today, the news media daily reports the reality of violence, accidents, and death, and our schools are not immune.

Building a Positive School Culture 2018-11-13

What is your school culture like? How would your students describe it? What about your staff? How can you improve it? Here are some ideas!

The Hard Work of Changing Public Perception 2018-07-10

Nationwide, schools in the United States have a public relations problem. It would seem they could fix these problems with some well managed strategic communications and marketing efforts, right? But, the problem goes deeper than that. It isn’t even entirely a perception problem; some of it is a reality. We must respond to these issues quite differently. 

School Crisis Management: How Prepared is Your School? 2018-03-20

If you’ve been following our blog for any length of time, you know that we believe communication is at the heart of every school’s success. That includes your school reputation, public relations, school marketing, customer service, and crisis management. In each of these areas, without rock solid communication strategies in place, you risk losing control of the situation. 

Showing Appreciation for YOUR School’s Staff 2017-05-09

Working in a school can be a tough job. It is also one of the most important roles in American society.

Effective School Administrators Know How to Listen 2015-10-13

Take note, today’s staff members want to be asked for feedback and to be heard.1 I think we also recognize that in addition to more frequent communication, how we communicate can mean the difference in how effective we are as leaders. This means better listening skills.

What is poor customer service costing your school? 2019-06-25

What is your school customer service costing your school? Does it effect your enrollments, your staff morale, your school brand? You bet it does!

School Blogs: A Metaphorical Dinner Table for Your School Family 2019-03-05

Your school website and social media presence are public relations tools that help you build and nurture relationships with audiences that are already connected to you; a blog can do the same.

Where are you spending your school website budget? Sales or Support? 2018-12-04

Where is your school spending the funds allotted to hosting and managing its website? Is it the best option and are you getting what you pay for?

The School Administrator's Dilemma: to blog or not to blog 2018-06-05

Blogging shouldn’t seem like a new fandangled idea any more, especially as you delve into your position as school marketer. You might be hearing about it in conference sessions, in articles about school social media impact, or from other education blogs. 

The question school marketers should be asking themselves is, "to blog or not to blog?" 


Why Your IT Department Should NOT Manage Your School Communications 2017-11-14

No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct brain surgery. Both are experts in their fields, but their fields are vastly different. But public schools do it all the time. So, how did this come about?

Parents: Talk About What Matters to Them 2015-10-06

I’ve been preaching for years that content is king. I’ve written numerous articles espousing this recommendation. However, I’m kind of old-school and I actually read content—on the Web, in books, in ads, etc.