School Communications

How to Use Senior Quotes on Your School Website 2022-06-14

All school districts are looking for ways to make their school websites more relevant. They are designed to be the go-to resource for parents and community members as well as to serve as the primary marketing tool for your school.

So, let's discuss some fun and unusual ways to increase your website traffic while improving the effectiveness of your school communication and possibly your school enrollment.

Use and Misuse of School Announcements on Your School Website 2022-05-24

In education, communication between home and school has always been a challenge. But one of the benefits of modern technology is its ability to connect people with ideas and information regardless of time or distance. That's the purpose of your school website and why each section of that site should be optimized, including your use of school announcements.

Using Online School Calendars to Promote Your School 2022-03-22

Your school calendar can be the most valuable tool to connect with parents, so give your school calendars the attention they warrant.

Using Surveys to Improve School Communications 2021-04-27

We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. Consider surveys to improve your school communications.

4 School Communication Goals for 2021 2021-02-23

With 2020 now behind us (thank goodness), it is time to address some of the issues left in its wake. For one thing, many schools have seen decreased enrollments, and since your sustainability is based on enrollment, it’s an issue you have to take seriously. 

Enhancing Online Learning by Elevating Virtual Connections 2021-02-09

Looking for ways to enhance the online learning in your classrooms? Check out these tips!

Keeping it Positive 2020-12-08

Your school website content matters, especially how you say it. Get some tips for keeping it positive!

School Blog Topics to Engage and Convert 2020-09-22

Tips for topics and strategies to create effective blog posts that will engage and convert.

Is Your School Website Hard to Keep Current? 2020-09-08

Struggling to keep your website current? Find out how to improve school communications without overwhelming your busy staff.

School Blogging and the Art of Storytelling 2020-08-25

If you've accepted the idea that a school blog can be beneficial, take the next step and add the power of storytelling to your blog articles. Here are some tips!

Video Conferencing: Connecting Remotely 2020-07-14

In the era of social distancing, you’ll need new tools, new approaches, and new processes to overcome the challenges schools face in internal communications, stakeholder engagement, and alternative learning delivery. Video conferencing has emerged as a key element of all three.

Optimizing Your School's Emergency Notification System 2020-06-23

Emergency notification systems have become indispensable tools for school communication. Are you using yours effectively?

Using COVID-19 school downtime to ramp up your school communication strategies 2020-06-09

While schools across the country are shut down for various lengths of time and staff and students work remotely to ensure students continue to learn, administrative staff can focus on improving communications.

Be Prepared for Emergency Communications 2020-05-26

The moment you are in an emergency situation is not the time to prepare for an emergency situation. Prepare now for future emergency situations at your school.

Sustaining Your Message Through the Pandemic 2020-04-14

You’re a principal or superintendent with no school in session, charged with continuing to communicate during a quarantine closure. What can you do to make this work? Check out the tips and resources to find out.

Effective School Communication During a Crisis 2020-03-24

Learn why it is important to get in front of a crisis and when unable to do so, how to improve your messaging moving forward.

6 Tips to Improve Your School's Newsletters 2020-02-11

Would you like to improve your school’s newsletter? Are you intrigued by the idea of making it a pillar of your overall communication plan? Here are some helpful tips!

Involving Local Media in Your School Communications 2019-11-12

Why does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be!

Creating Your School's Communication Plan 2019-10-22

Effective school communication is essential to your school’s reputation, community support, and student success. Build your school communication plan using these simplified steps.

Instructional Videos—Good for Your Students; Good for Your School Marketing 2019-10-01

Use your school’s instructional videos and increase your public relations. Your students will learn better, resulting in healthy connections and more effective parent engagement. Find out how.

Consider Hiring a Professional School Communications Coordinator 2019-09-24

With so many communication avenues at our disposal, it is a miraculous time to be a school leader, but these avenues include pitfalls. Learn why hiring a communications coordinator for your school district might be a wise economical investment.

Fill Your School with Good Moms (and Dads) 2019-09-03

Parents are stressed, and like the “bad moms” of the movies, even the best moms and dads in your district act like “bad moms” at some point. So what is the most effective way your school can communicate with the majority of parents?

School Board Members: How to Help Your School Succeed 2019-07-23

Are you a school board member, or do you know someone who is? Learn how the most effective governing board members help the schools they were elected to lead become more successful in meeting their goals.

Digital Citizenship: 2 Guiding Principles to Help School Leaders Face Technology Struggles 2019-06-18

The level of technological connectivity in today’s world is beyond anything we as digital immigrants have ever seen before. What can school leaders do to navigate these uncharted waters?

How to Make an Effective Teacher Website 2019-06-11

Your school and district websites are essential PR tools, but since they must reach a large audience that encompasses your entire community, they serve distinct purposes and functions. In contrast, the sole audience for teacher sites is current students and their families. You may ask, “Is a teacher website worth it for such a limited audience?” The answer is yes!

When Tragedy Strikes at Your School 2019-05-21

It’s the kind of news we never want to hear—a tragedy has struck. Unfortunately, in our world today, the news media daily reports the reality of violence, accidents, and death, and our schools are not immune.

It Isn't About the Nail 2019-05-14

Take a look at your school's communication strategies. Are you missing the point by maintaining the status quo?

School Blogs: A Metaphorical Dinner Table for Your School Family 2019-03-05

Your school website and social media presence are public relations tools that help you build and nurture relationships with audiences that are already connected to you; a blog can do the same.

Don't Let Jargon Monoxide Poison Your School Communications, Part 2 2018-12-21

To be an effective educator, you must be a good communicator. To be a good communicator, you must break your messages down into their simplest form and change the way you talk about programs and educational systems. Let’s commit to replacing jargon with more relatable language and compelling, authentic stories.

Don't Let Jargon Monoxide Poison Your School Communications, Part 1 2018-12-18

Vacant expressions, glazed eyes, confusion—these are all classic side effects of “jargon monoxide” poisoning. 

As academics and education professionals, there are terms and phrases that you use on a daily basis to which you possess a much deeper understanding than others outside educational circles.

School Communication Best Practices: 13 Tips for Newsletters 2018-12-11

As a parent in a busy family, one of my greatest struggles is getting the messages sent from schools. My children attend high school, junior high, elementary, and preschool, and staying au courant in our home is no small feat. So, if you can get my attention, you’re really doing something right.

How to Engage and Connect with Busy Parents 2018-10-30

Imagery is a timeless form of communication that engages audiences in various ways. Whether you recognize it yet or not, seeking to increase your use imagery as part of your school marketing is important, easy, and effective. Let’s look at the value of concrete imagery, such as pictures either on a printed page or screen

Why Transparency Matters in Your School Communication Strategies 2018-09-25

In today’s highly-connected world, it is more important than ever to establish trust. One of the main contributors to trust is creating a culture of transparency. To most of us, being transparent means you’re hiding nothing. You’re letting others look through a window into your world, throwing the blinds wide open. 

3 Steps to Improving Parent Engagement 2018-09-11

Nearly every educator will agree that positive parent engagement improves a child’s educational outcome. Besides making common sense, many data-driven studies are proving what we all know intuitively.

Effectively Communicating the Value of Our Schools 2018-08-07

A while back, our CEO, Bonnie Leedy, was invited to be a guest presenter at the annual conference for the Pennsylvania Association of Rural and Small Schools (PARSS). We asked participating PARSS administrators to submit a story about a time they successfully shared what was going on at their schools with the community. We chose one lucky winner to receive a copy of the Marketing Your School toolkit. 

7 Strategies for Effective School Communications 2018-06-12

What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. 

It sounds simple enough, right? 

Merriam-Webster says it is “the interchange of thoughts or opinions.” I think the use of the word “interchange” is significant, as it indicates mutual give and take.

The School Administrator's Dilemma: To Blog or Not To Blog 2018-06-05

Blogging shouldn’t seem like a new fandangled idea any more, especially as you delve into your position as school marketer. You might be hearing about it in conference sessions, in articles about school social media impact, or from other education blogs. 

The question school marketers should be asking themselves is, "to blog or not to blog?" 


Smart School Communication Improves Student Outcomes 2018-04-17

Standardized testing—do these two words raise your blood pressure? It seems as though the school year all comes down to testing, doesn’t it? For administrators, your school grade, your school reputation, your school brand, all rely heavily on the results of how students from your school perform on test days.

School Crisis Management: How Prepared is Your School? 2018-03-20

If you’ve been following our blog for any length of time, you know that we believe communication is at the heart of every school’s success. That includes your school reputation, public relations, school marketing, customer service, and crisis management. In each of these areas, without rock solid communication strategies in place, you risk losing control of the situation. 

Is Your School Back-to-School Ready? 2017-08-22

Back-to-school jitters aren’t just for students and teachers; administrators certainly get their share of the stress that comes along with that first day. 

Creating a Buzz through Strategic School Communication 2017-07-11

Have you ever walked into a crowded room where a hundred little conversations are taking place all at once? It sounds a little like a beehive buzzing, doesn’t it? 

In school communications we don’t throw the term “marketing buzz” around much—although maybe we should.

Summer Bucket List for Updating Your School Website 2017-06-27

It's summer. Are you enjoying the quiet hallways, catching up on paperwork, and working on your summer maintenance? Taking time off for some outdoor adventures on your bucket list?

Showing Appreciation for YOUR School’s Staff 2017-05-09

Working in a school can be a tough job. It is also one of the most important roles in American society.

Need a Rock Star School Webmaster? 03/14/2017

Would you like to improve your school's communication? Start with your school webmaster's role. Learn what would be ideal in a perfect world and how you can make that a reality in your school.

Five School Communication Goals for the Year 2017-01-18

Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in this new year.

It’s Not Over Yet 2016-06-06

You’ve worked hard all year long to build up a strong relationship with school families; if you want that relationship to remain strong, you have to nurture it.

Should Your School’s Website Be Responsive? 2016-03-29

The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed, but it will improve morale and create staff, parent, and student enthusiasm for the school.

Effective School Communications is Possible 2015-10-27

The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed but will improve morale and create staff, parent, and student enthusiasm for the school.

Effective School Administrators Know How to Listen 2015-10-13

Take note, today’s staff members want to be asked for feedback and to be heard.1 I think we also recognize that in addition to more frequent communication, how we communicate can mean the difference in how effective we are as leaders. This means better listening skills.

Parents: Talk About What Matters to Them 2015-10-06

I’ve been preaching for years that content is king. I’ve written numerous articles espousing this recommendation. However, I’m kind of old-school and I actually read content—on the Web, in books, in ads, etc.