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School Webmasters Blog

Parents: Raving Fans or Raging Foes?
Transform your culture & create parent engagement using world-class school customer service
2017-05-23

In the field of education, we often don't think of ourselves as service providers. We just don't relate what we are doing in education as being about customer service.

How a Website Can Help a Struggling School
2017-05-16

Your school website should be the hub of communications for your school. We understand when complications arise—like ADA compliance—some schools would like to throw the towel in and give up on their online presence altogether. But in today's mobile world and climate of school choice, you cannot ignore your school website—especially if your school is struggling.

Showing Appreciation for YOUR School’s Staff
2017-05-09

Working in a school can be a tough job. It is also one of the most important roles in American society.

Does Your School Website Help You Become a School of Choice?
04/25/2017

School choice and the many possible options available to K12 education have created an environment of competition that was nonexistent even a decade ago.

Successful School Marketing
How these public schools become the schools of choice in a school choice environment
04/11/2017

School choice doesn’t necessarily mean that public schools have to suffer. One elementary school in Queen Creek, Arizona, is setting an excellent example of how to succeed and excel in a school choice environment. Even if your state is not a school choice state at this time, there is something to learn from this public school that is stealing enrollments from charter schools.

10 Web Design Trends for School Websites
03/28/2017

Website design trends come and go. But, schools don’t typically do a complete website redesign to reflect fads, simply because of the complexity and expense involved. However, there are some trends that are not simply a fad and are moving from trend status to best practices status.

How to Have an ADA Compliant School Website
2017-03-21

Making sure your school websites meets ADA compliance requirements is now a necessity—not just because the laws for this are now being enforced but because it is important that you eliminate any barriers to access to your school website and the information you provide.

Need a Rock Star School Webmaster?
Learn what “ideal world” best practices are and how you can make that a reality for your school.
03/14/2017

Would you like to improve your school's communication? Start with your school webmaster's role. Learn what would be ideal in a perfect world and how you can make that a reality in your school.

Style Guide for Website Content Writing
02/28/2017

Let's eat grandpa.

Let's eat, Grandpa.

This is one of my favorite examples of how punctuation can drastically affect the meaning of a sentence. An errant or missing comma has the potential to completely change its meaning. Its misuse as well as misspellings and typographical errors have resulted in extreme losses—some measurable, others not as measurable but nonetheless actual.

What Grade Does Your Public School Website Get?
02/21/2017

If your school website were to get a grade, how would it fare? Does it come out on top in the various subject areas like communications, customer service, marketing, branding, telling your school’s stories, or highlighting your successes? Find out how to bring up those grades and move to the top of your class.