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School Webmasters Blog

Civility in Our Schools, Home, and Online
Improve school customer service by modeling civility
2015-10-20

As a baby boomer, I am not exactly proud of the fact that my generation is stereotyped as rebellious when it is also associated with self-centeredness. 

Effective School Administrators Know How to Listen
Effective school communication begins with leadership examples
2015-10-13

Take note, today’s staff members want to be asked for feedback and to be heard.1 I think we also recognize that in addition to more frequent communication, how we communicate can mean the difference in how effective we are as leaders. This means better listening skills.

Parents: Talk About What Matters to Them
Effective school communication + engaging visuals = winning influence
2015-10-06

I’ve been preaching for years that content is king. I’ve written numerous articles espousing this recommendation. However, I’m kind of old-school and I actually read content—on the Web, in books, in ads, etc. 

Choose Your Words Wisely…it matters!
Strategic school communications = good customer service.
2015-09-29

Are the words you are using undermining your school’s intended messages? The words used in all forms of communication can be some of the strongest branding taking place at your school.

9 Reasons Why You Should Outsource Your School Website Management
Get webmaster services you need with none of the risk
2015-09-22

Yes, we are talking about outsourcing your school's website management. Not just the design of the website, which is quite common for most schools, but to include the ongoing content updates, proofing, copywriting, graphics, and content additions throughout the year.