Our Blog
To Blog or to Vlog?
August 18, 2015 6:00 AM | Tagged as blogs, Communication, parent communication, vlogs

Some school administrators are just not writers—and who can blame them? They’re busy running the school district, making sure teachers are on track with their goals, talking to parents, attending meetings, you name it. But they still have vital information they want to disseminate to families and the community.

Enter the vlog. Video blogs are all the rage these days. ... Read more

Posted By Abby M. Herman
Posted in Blogging, Blogs, Communication | 0 Replies

Why Hire a Pro to Write Your Website
August 11, 2015 6:00 AM | Tagged as Communication, informative websites, Marketing your school, School Webmasters, school website best practices, School Websites, website best practices, Websites for schools

You know you need a new website, either to revamp what you already have or to establish an online presence. But knowing that someone who doesn’t work at your school is going to write the text for your site doesn’t sit well with you. There are actually some very good reasons why hiring a professional copywriter is the best thing for your new website.

Content writers ... Read more

Posted By Abby M. Herman
Posted in Affordable Web sites, Copywriting, school website content | 0 Replies

Choose Your Nominee for SWM’s Summer Makeover Contest
June 2, 2015 6:00 AM | Tagged as Communication, districts, graphic design for school websites, informative websites, PR for schools, School Websites, website hosting, Websites for schools

There are plenty of bad websites out there, and it doesn’t take an expert in web design to know one when you see it. Opening a web page only to be met with confusing navigation, loud colors (or even loud music), outdated photos, and too-little useful information usually only results in one reaction – hitting the ‘x’ in the corner and getting out of there as quickly as ... Read more

Posted By Anna Nolan
Posted in Affordable Web sites, school website design, Websites for Schools | 0 Replies

Stay in Touch This Summer
May 26, 2015 6:00 AM | Tagged as Communication, districts, family, Marketing your school, parent communication, school communication, school website management, School Websites, social media for schools

Summer break is almost here, and everyone at your school is ready for a well-deserved break! You might be ready for a vacation too, but the strong communication you’ve worked so hard to build up with families over the course of the year shouldn’t fall by the wayside this summer. While your students’ parents will also be ready for a break from daily school updates, ... Read more

Posted By Anna Nolan
Posted in Communication, School Breaks, Social Media | 0 Replies

Top 3 Negative Messages Your Calendar is Sending
May 19, 2015 6:00 AM | Tagged as Communication, districts, informative websites, Marketing your school, PR for schools, public relations for schools, school website best practices, School Websites, website best practices

Your school’s online calendar is often the go-to place for parents. They’ve lost their yearly printed calendar, and they can’t remember when spring break is, or what time the band concert starts. So they head over to your school website to find what they need. But there’s nothing there! Parents have to call the school office, tying up the phone line—and your ... Read more

Posted By Abby M. Herman
Posted in Communication, Website Design & Management, Websites for Schools | 0 Replies

Professional Networking for Admins
March 31, 2015 6:00 AM | Tagged as blogs, Communication, districts, employee communication

It can be lonely at the top. A typical school setting allows numerous opportunities for teachers to connect with one another and exchange ideas, but there’s often just one principal on campus and one superintendent at the district office. For the school administrator, collaborating with colleagues can be a little trickier and may require a little more legwork. Fortunately, since the dawn ... Read more

Posted By Anna Nolan
Posted in Communication, Educational Leadership, Networking | 0 Replies

Life After E-Rate...at Least for Website Hosting
March 24, 2015 6:00 AM | Tagged as Communication, eRate, graphic design for school websites, informative websites, Marketing your school, parent communication, saving time, saving your school money, School Webmasters, school website management, website hosting, Websites for schools

Because E-rate reimbursement for website hosting has gone away, schools that qualified for this previously are taking a hard look at their website management strategy. As you begin to look at your options, let’s look at some of the key elements you'll likely consider when you make a decision.

Cost
This is usually the first thing that schools consider ... Read more

Posted By Bonnie Leedy
Posted in Affordable Web sites, Website Design & Management, Websites for Schools | 0 Replies

Take Your Social Media to the Next Level
March 17, 2015 6:00 AM | Tagged as Communication, family, Marketing your school, parent communication, PR for schools, public relations for schools, social media for schools, Twitter for schools

Social media is a great—free!—way to communicate with your students, staff, parents, and community members in real time. If your school has an event going on, you can post photos immediately. If you must cancel school due to inclement weather, notify parents on Twitter or Facebook—platforms from which they probably receive notifications already. And if you are recruiting new ... Read more

Posted By Abby Herman
Posted in Communication, Facebook, Social Media | 0 Replies

Is Your School on Pinterest Yet?
February 24, 2015 12:00 PM | Tagged as Communication, Marketing your school, PR for schools, school communication, social media for schools

In the age of online communication, many schools are making social media platforms a part of their campus culture. You’ve probably already heard all about the benefits of making Facebook and Twitter a part of the way you communicate with your community and market your school, but do you know enough about the great things Pinterest has to offer?

Pinterest first became famous for ... Read more

Posted By Anna Nolan
Posted in Communication, Social Media | 0 Replies

Use Hashtags to Communicate & Expand Reach
January 27, 2015 12:00 AM | Tagged as Communication, parent communication, social media for schools, Twitter for schools

If you’ve spent any time on social media, you’ve heard about and seen the elusive hashtag. You see it on Facebook, Twitter, Instagram, and now even LinkedIn. But what exactly is a hashtag and do schools need to use them?

Hashtags came into use on Twitter by developer Chris Messina in 2007 as a way to organize and group topics. Other users quickly picked up hashtag ... Read more

Posted By Abby Herman
Posted in Communication, Facebook, Social Media | 0 Replies

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