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How Do You Spotlight Success?
September 30, 2014 12:00 AM | Tagged as Communication, family, Marketing your school, PR for schools, promoting your school success, public relations for schools, social media for schools

As an administrator, you want to tout your school’s successes. You want parents to know that student test scores continue to improve or that your school is going green. Maybe your football team won the district championship or one of your students earned a statewide award. Special programs, new classroom technology, record attendance numbers—there are so many reasons to be proud, ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, Public Relations | 0 Replies

Backpacks Can Be a Real Pain
September 25, 2014 7:00 AM | Tagged as Communication, school safety

Does this scenario sound familiar? It’s the end of the school day, and your students are having a difficult time fitting everything into their backpacks for the trip home. Books, papers, and lunchboxes are stuffed in and hanging out; zippers won’t close all the way; and your students’ groans of complaint echo quietly through the halls.

If this scene is reminiscent of ... Read more

Posted By Anna Nolan
Posted in Communication, Safety | 0 Replies

Five Tips to Prevent Truancy
August 26, 2014 12:00 AM | Tagged as Communication, family, family life, parent communication, saving your school money, school goals, school safety

Schools constantly battle truancy within their halls. Not only does absenteeism affect student achievement, it also has an alarming effect on school performance. When students aren’t at school, they aren’t learning. When they aren’t learning, they don’t do well on mandatory assessments. And when student test scores aren’t up to par…well, we all know what ... Read more

Posted By Abby Herman
Posted in Communication, Educational Leadership, student success | 0 Replies

Go Green With School Tech
August 19, 2014 12:00 PM | Tagged as Communication, customer service, family life, informative websites, saving your school money, school communication, School Websites

Today, schools have become more aware than ever of the importance of their role in helping to protect the environment. School is where children learn to organize their thoughts and their work, and with so much paper circulating in and out of the classroom every day, what better place is there to teach them how to reduce, reuse, and recycle? Administrators and teachers know that one of the best ... Read more

Posted By Anna Nolan
Posted in Communication, Creating Efficiencies, Websites for Schools | 0 Replies

Welcome Followers' Comments on Social Media
June 18, 2014 12:00 AM | Tagged as Communication, Marketing your school, parent communication, PR for schools, public relations for schools, school communication, social media for schools, Twitter for schools

It’s no surprise that many schools have made the leap into the world of social media. Despite the trend, however, some administrators admit they’re still wary of making platforms like Facebook, Twitter, and Pinterest a part of their school culture.

Let’s face it, social media isn’t exactly a new trend. It’s been around a while now, and there’s no ... Read more

Posted By Anna Nolan
Posted in Communication, Public Relations, Social Media | 0 Replies

Build Trust with Communication
May 29, 2014 12:00 AM | Tagged as Communication, parent communication, PR for schools, promoting your school success, public relations for schools, school communication, school leadership

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey

In light of school reform efforts across the country and the ever-rising bar of achievement, school districts are working hard to increase test scores to meet ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, Public Relations | 1 Reply

What REALLY Matters to Parents
April 8, 2014 12:00 PM | Tagged as Communication, districts, informative websites, Marketing your school, parent communication, parent support for schools, PR for schools, school communication

It goes without saying that parents believe education is important. No matter if yours is a Title I preschool or a private Catholic high school or somewhere in between, all parents want what’s best for their children whether they show it or not. But often some things matter more than others and sometimes we need to do a little research to find out what those things are.

As you ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, school website content | 0 Replies

Social Media as an Extension of Your Website
March 25, 2014 12:00 PM | Tagged as Communication, informative websites, parent communication, saving time, school communication, school website management, social media for schools

You have a school website and all the big social media platforms—Facebook, Twitter, LinkedIn, Pinterest… But now that they’re all set up and functioning, how do you make them work together without tying you or a staff member to your computer for hours on end? While every social platform and website do require a certain amount of maintenance, if you use them strategically ... Read more

Posted By Abby Herman
Posted in Communication, Social Media, Website Management | 0 Replies

Meet Your Audience Where They Congregate
March 11, 2014 6:00 AM | Tagged as Communication, customer service, employee communication, informative websites, parent communication, school communication, Websites for schools

As a school administrator, your audience differs daily, hourly, even from minute to minute. You might be working the public relations angle when talking with an angry parent, then switch gears to talk policy with another administrator just minutes later. And when you need to get information out to staff members, you wear a different hat entirely. For each of these scenarios, you have a ... Read more

Posted By Abby Herman
Posted in Communication, Customer Service, Public Relations | 0 Replies

Space Does Matter
March 4, 2014 6:00 AM | Tagged as Communication, graphic design for school websites, informative websites, parent communication, school communication, school website best practices, website best practices, Websites for schools

What is the goal of your website? To communicate with parents? To market your school in an effort to grow enrollment? To improve morale among students, staff, and your community? To meet legal requirements in your state? These are all very common reasons for creating and maintaining a website. But to ensure your website performs to your expectations, you must make sure it is effective and easy ... Read more

Posted By Abby Herman
Posted in Communication, school website design, Website Design & Management | 0 Replies

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