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What REALLY Matters to Parents
April 8, 2014 12:00 PM | Tagged as Communication, districts, informative websites, Marketing your school, parent communication, parent support for schools, PR for schools, school communication

It goes without saying that parents believe education is important. No matter if yours is a Title I preschool or a private Catholic high school or somewhere in between, all parents want what’s best for their children whether they show it or not. But often some things matter more than others and sometimes we need to do a little research to find out what those things are.

As you ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, school website content | 0 Replies

Social Media as an Extension of Your Website
March 25, 2014 12:00 PM | Tagged as Communication, informative websites, parent communication, saving time, school communication, school website management, social media for schools

You have a school website and all the big social media platforms—Facebook, Twitter, LinkedIn, Pinterest… But now that they’re all set up and functioning, how do you make them work together without tying you or a staff member to your computer for hours on end? While every social platform and website do require a certain amount of maintenance, if you use them strategically ... Read more

Posted By Abby Herman
Posted in Communication, Social Media, Website Management | 0 Replies

Meet Your Audience Where They Congregate
March 11, 2014 6:00 AM | Tagged as Communication, customer service, employee communication, informative websites, parent communication, school communication, Websites for schools

As a school administrator, your audience differs daily, hourly, even from minute to minute. You might be working the public relations angle when talking with an angry parent, then switch gears to talk policy with another administrator just minutes later. And when you need to get information out to staff members, you wear a different hat entirely. For each of these scenarios, you have a ... Read more

Posted By Abby Herman
Posted in Communication, Customer Service, Public Relations | 0 Replies

Space Does Matter
March 4, 2014 6:00 AM | Tagged as Communication, graphic design for school websites, informative websites, parent communication, school communication, school website best practices, website best practices, Websites for schools

What is the goal of your website? To communicate with parents? To market your school in an effort to grow enrollment? To improve morale among students, staff, and your community? To meet legal requirements in your state? These are all very common reasons for creating and maintaining a website. But to ensure your website performs to your expectations, you must make sure it is effective and easy ... Read more

Posted By Abby Herman
Posted in Communication, school website design, Website Design & Management | 0 Replies

Build Your Facebook Presence - Part II
February 25, 2014 12:00 PM | Tagged as Communication, Marketing your school, parent communication, PR for schools, public relations for schools, school communication, School Webmasters, social media for schools

Are you working to build your Facebook presence? With more than 1 billion active users, Facebook is certainly a place to get noticed. Last week we discussed identifying your target audience, setting the tone for your Facebook page, and finding ways to engage your audience. Now it’s ... Read more

Posted By Abby Herman
Posted in Communication, Facebook, Social Media | 0 Replies

Build Your Facebook Presence - Part I
February 18, 2014 9:00 AM | Tagged as Communication, Marketing your school, parent communication, PR for schools, public relations for schools, school communication, School Webmasters, social media for schools

As a school, you are in a unique business position of having a captive audience—your teachers, parents, students, and community members. They interact with your school on a daily basis, for 10 months of the year. They are learning, working, visiting, and playing on and around your campus Monday through Friday from August through May, give or take a few weeks. But are they fully engaged in ... Read more

Posted By Abby Herman
Posted in Communication, Facebook, Social Media | 0 Replies

Spotlight the Value in Key Players
February 11, 2014 10:00 AM | Tagged as Appreciation, celebrations, Communication, PR for schools, promoting your school success, school communication, Websites for schools

Where is the value in the education at your school? Sure, test scores are on the rise and that last PLC meeting was a huge success. But have you taken the time to toot some horns and shout the praises of the people who make this success happen? Recognizing—and spotlighting—the people who make up your school is one of the best ways to make those people feel valuable, a sure-fire way ... Read more

Posted By Abby Herman
Posted in Appreciation, Communication, Public Relations | 0 Replies

Build School on Employees' Strengths
January 28, 2014 6:00 PM | Tagged as Communication, employee communication, organization, saving time, school communication

A school is a business, meant to serve its customers (students) in an effort to please the shareholders (parents) and affect the bottom line (test scores and school labels). As in any business, it is up to school leaders to find and utilize staff strengths to better the business. This often means a little extra work on the part of the administration, but the benefits will astound you.

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Posted By Abby Herman
Posted in Communication, Creating Efficiencies, Educational Leadership | 0 Replies
Solicit Ideas for Effective Communication
January 14, 2014 8:00 AM | Tagged as Communication, saving time, school communication

Whether you recognize it or not, administrators are in the business of communication. Reports state that school- and district-level administrators spend upwards of 75 percent of their time communicating—with students, parents, community members, and staff. So it should go without saying that in order to be an effective administrator, one must also be an effective communicator as well.

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Posted By Abby Herman
Posted in Appreciation, Communication, Educational Leadership | 1 Reply
Communicate Goals for Optimal Success
January 7, 2014 12:00 AM | Tagged as celebrations, Communication, districts, informative websites, parent communication, PR for schools, promoting your school success, public relations for schools, school communication, school goals, Websites for schools

Setting goals is a way of life. Whether personal or professional, we all set goals to help hold ourselves accountable for what we want to accomplish. We do this for our schools as well—set achievement goals for our students and teachers. But it’s not enough to simply set goals. If we don’t communicate these goals effectively to students and parents, we’re setting ... Read more

Posted By Abby Herman
Posted in Communication, Public Relations, Websites for Schools | 0 Replies

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