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How Do You Spotlight Success?
September 30, 2014 12:00 AM | Tagged as Communication, family, Marketing your school, PR for schools, promoting your school success, public relations for schools, social media for schools

As an administrator, you want to tout your school’s successes. You want parents to know that student test scores continue to improve or that your school is going green. Maybe your football team won the district championship or one of your students earned a statewide award. Special programs, new classroom technology, record attendance numbers—there are so many reasons to be proud, ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, Public Relations | 0 Replies

How Patriotic is Your School?
July 1, 2014 12:00 PM | Tagged as celebrations, holidays, PR for schools, school leadership

The Fourth of July is the day the United States celebrates its independence with barbeques, fireworks, and family get-togethers. But it’s not something we generally celebrate in schools because, well, there aren’t any students around. In fact, there’s not really much celebration of patriotism in schools at all. With all the test prep and learning standards we focus on, ... Read more

Posted By Abby Herman
Posted in Educational Leadership, Holidays, Public Relations | 0 Replies

Welcome Followers' Comments on Social Media
June 18, 2014 12:00 AM | Tagged as Communication, Marketing your school, parent communication, PR for schools, public relations for schools, school communication, social media for schools, Twitter for schools

It’s no surprise that many schools have made the leap into the world of social media. Despite the trend, however, some administrators admit they’re still wary of making platforms like Facebook, Twitter, and Pinterest a part of their school culture.

Let’s face it, social media isn’t exactly a new trend. It’s been around a while now, and there’s no ... Read more

Posted By Anna Nolan
Posted in Communication, Public Relations, Social Media | 0 Replies

Build Trust with Communication
May 29, 2014 12:00 AM | Tagged as Communication, parent communication, PR for schools, promoting your school success, public relations for schools, school communication, school leadership

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey

In light of school reform efforts across the country and the ever-rising bar of achievement, school districts are working hard to increase test scores to meet ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, Public Relations | 1 Reply

Facebook the Smart Way
April 22, 2014 12:00 PM | Tagged as Communication, PR for schools, school leadership, social media for schools, website best practices

Social media puts everything out there—the good and the bad. And while there’s nothing at all wrong with maintaining school and personal social media platforms, there is a certain element of caution that needs to go along with it.

With about 11 million business pages and 1 billion active individual users, Facebook is by far the most-used social media platform. Anyone can ... Read more

Posted By Abby Herman
Posted in Facebook, Public Relations, Social Media | 0 Replies

Meet Your Audience Where They Congregate
March 11, 2014 6:00 AM | Tagged as Communication, customer service, employee communication, informative websites, parent communication, school communication, Websites for schools

As a school administrator, your audience differs daily, hourly, even from minute to minute. You might be working the public relations angle when talking with an angry parent, then switch gears to talk policy with another administrator just minutes later. And when you need to get information out to staff members, you wear a different hat entirely. For each of these scenarios, you have a ... Read more

Posted By Abby Herman
Posted in Communication, Customer Service, Public Relations | 0 Replies

Spotlight the Value in Key Players
February 11, 2014 10:00 AM | Tagged as Appreciation, celebrations, Communication, PR for schools, promoting your school success, school communication, Websites for schools

Where is the value in the education at your school? Sure, test scores are on the rise and that last PLC meeting was a huge success. But have you taken the time to toot some horns and shout the praises of the people who make this success happen? Recognizing—and spotlighting—the people who make up your school is one of the best ways to make those people feel valuable, a sure-fire way ... Read more

Posted By Abby Herman
Posted in Appreciation, Communication, Public Relations | 0 Replies

Communicate Goals for Optimal Success
January 7, 2014 12:00 AM | Tagged as celebrations, Communication, districts, informative websites, parent communication, PR for schools, promoting your school success, public relations for schools, school communication, school goals, Websites for schools

Setting goals is a way of life. Whether personal or professional, we all set goals to help hold ourselves accountable for what we want to accomplish. We do this for our schools as well—set achievement goals for our students and teachers. But it’s not enough to simply set goals. If we don’t communicate these goals effectively to students and parents, we’re setting ... Read more

Posted By Abby Herman
Posted in Communication, Public Relations, Websites for Schools | 0 Replies

Open Communication Lines With Parents
November 26, 2013 3:45 PM | Tagged as Communication, customer service, parent communication, parent support for schools, parenting communication, PR for schools, school communication

As educators, our priority is our students. We are charged with ensuring the personal and academic success of every child placed in our care. But while students are at the forefront of our minds, their parents sometimes get lost in the shuffle. Keeping communication lines open with parents should be one of our top priorities.

Why? Parents are the decision-makers in any child’s ... Read more

Posted By Abby Herman
Posted in Communication, Customer Service, Public Relations | 0 Replies

Customer Service: Yes, it's for Schools Too!
October 15, 2013 5:00 PM | Tagged as customer service, Customer Support, districts, parenting communication, PR for schools, public relations for schools, school communication

As educators, we provide a service that most cannot avoid. Whether a student, parent, or community member, we service the neighborhoods—and beyond—within our geographic area. And by law, children must attend school somewhere. But competition is fierce so with today’s budget cuts, no one can afford to lose a student to the district or school next door.

What does your ... Read more

Posted By Abby Herman
Posted in Customer Service, old-fashioned service, Public Relations | 0 Replies

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