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Facebook the Smart Way
April 22, 2014 12:00 PM | Tagged as Communication, PR for schools, school leadership, social media for schools, website best practices

Social media puts everything out there—the good and the bad. And while there’s nothing at all wrong with maintaining school and personal social media platforms, there is a certain element of caution that needs to go along with it.

With about 11 million business pages and 1 billion active individual users, Facebook is by far the most-used social media platform. Anyone can ... Read more

Posted By Abby Herman
Posted in Facebook, Public Relations, Social Media | 0 Replies

Meet Your Audience Where They Congregate
March 11, 2014 6:00 AM | Tagged as Communication, customer service, employee communication, informative websites, parent communication, school communication, Websites for schools

As a school administrator, your audience differs daily, hourly, even from minute to minute. You might be working the public relations angle when talking with an angry parent, then switch gears to talk policy with another administrator just minutes later. And when you need to get information out to staff members, you wear a different hat entirely. For each of these scenarios, you have a ... Read more

Posted By Abby Herman
Posted in Communication, Customer Service, Public Relations | 0 Replies

Spotlight the Value in Key Players
February 11, 2014 10:00 AM | Tagged as Appreciation, celebrations, Communication, PR for schools, promoting your school success, school communication, Websites for schools

Where is the value in the education at your school? Sure, test scores are on the rise and that last PLC meeting was a huge success. But have you taken the time to toot some horns and shout the praises of the people who make this success happen? Recognizing—and spotlighting—the people who make up your school is one of the best ways to make those people feel valuable, a sure-fire way ... Read more

Posted By Abby Herman
Posted in Appreciation, Communication, Public Relations | 0 Replies

Communicate Goals for Optimal Success
January 7, 2014 12:00 AM | Tagged as celebrations, Communication, districts, informative websites, parent communication, PR for schools, promoting your school success, public relations for schools, school communication, school goals, Websites for schools

Setting goals is a way of life. Whether personal or professional, we all set goals to help hold ourselves accountable for what we want to accomplish. We do this for our schools as well—set achievement goals for our students and teachers. But it’s not enough to simply set goals. If we don’t communicate these goals effectively to students and parents, we’re setting ... Read more

Posted By Abby Herman
Posted in Communication, Public Relations, Websites for Schools | 0 Replies

Open Communication Lines With Parents
November 26, 2013 3:45 PM | Tagged as Communication, customer service, parent communication, parent support for schools, parenting communication, PR for schools, school communication

As educators, our priority is our students. We are charged with ensuring the personal and academic success of every child placed in our care. But while students are at the forefront of our minds, their parents sometimes get lost in the shuffle. Keeping communication lines open with parents should be one of our top priorities.

Why? Parents are the decision-makers in any child’s ... Read more

Posted By Abby Herman
Posted in Communication, Customer Service, Public Relations | 0 Replies

Customer Service: Yes, it's for Schools Too!
October 15, 2013 5:00 PM | Tagged as customer service, Customer Support, districts, parenting communication, PR for schools, public relations for schools, school communication

As educators, we provide a service that most cannot avoid. Whether a student, parent, or community member, we service the neighborhoods—and beyond—within our geographic area. And by law, children must attend school somewhere. But competition is fierce so with today’s budget cuts, no one can afford to lose a student to the district or school next door.

What does your ... Read more

Posted By Abby Herman
Posted in Customer Service, old-fashioned service, Public Relations | 0 Replies

Who Are the PR Ambassadors for Your District?
October 8, 2013 3:00 PM | Tagged as Communication, customer service, districts, PR for schools, public relations for schools, school communication

In today’s education system, test scores are simply not enough to set your school apart from others. With school choice the norm in many areas, schools must go above and beyond to gain and retain positive attention. This begs the question, “Who are the public relations ambassadors for your district?” The answer should be simple.

Everyone who crosses the threshold of ... Read more

Posted By Abby Herman
Posted in Communication, Public Relations | 0 Replies

Find Time for Teacher Websites
August 20, 2013 8:20 PM | Tagged as family, school communication, teacher website, website best practices

Preparing and updating a teacher website is often the last thing on teachers’ minds. After worrying about student engagement, effective lessons, the new Common Core standards, analyzing data, etc., there’s little time to worry about a website. But not only is a classroom website a great communication vehicle, it also will save teachers time and help streamline paperwork throughout ... Read more

Posted By Abby Herman
Posted in Public Relations, Save your staff time, school website content | 0 Replies

4 Smart Ways to Go Green and Save Green
May 14, 2013 10:00 AM | Tagged as holidays, promoting your school success, public relations for schools

In honor of Earth Day (April 22nd), we wanted to feature a few ways your school can go green, help save the earth, and save money in the process. Sometimes a little out-of-the-box thinking and someone willing to start a green initiative is all it takes to not only save your school or district money, but also minimize the impact of schools on the environment. Show students and your community ... Read more

Posted By Rachel Vidoni, Social Media Director
Posted in Holidays, Public Relations | 0 Replies

Responding to Public Comments is Critical
February 20, 2013 12:00 AM | Tagged as Communication, customer service, promoting your school success, public relations for schools

There are some lessons that businesses have learned that educators need to take to heart. A smart business is usually proactive in their response to a complaint or problem. In fact, it is often the test of a good business to see how they handle a situation when they have goofed up—their response shows their true nature. The same applies to schools. How do you measure up?

A ... Read more

Posted in Communication, Customer Service, Public Relations | 0 Replies

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