Our Blog
Our Clients: Tops in Social Media
November 24, 2015 12:00 PM | Tagged as Communication, Instagram for schools, Marketing your school, PR for schools, promoting your school success, public relations for schools, social media for schools, Twitter for schools

The world today is obsessed with social media. And more and more, schools are turning to social to get noticed, get the word out to their community, and to support learning. We’ve scoured our clients’ social media pages and we’re proud to offer you some of the highlights we’ve seen over the last few months.

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Posted By Abby M. Herman
Posted in Public Relations, Social Media | 0 Replies

Transparency Matters
October 20, 2015 6:00 AM | Tagged as Communication, parent communication, PR for schools, public relations for schools, school communication

People are talking about your school. Good or bad, they’re spreading news, raising questions, and assessing everything from the friendliness of your cafeteria staff to the effectiveness of your leadership. People will talk, with or without the full picture, so it’s important to understand that the quality of the information on which they base their conversations really depends on ... Read more

Posted By Anna Nolan
Posted in Communication, Educational Leadership, Public Relations | 0 Replies

Be Your Own Storyteller
October 13, 2015 6:00 AM | Tagged as Communication, informative websites, parent communication, PR for schools, public relations for schools, school communication, school website best practices

As a school administrator, your plate is certainly full. You show up each day, really show up, and you know that you’re giving your all. You also see, firsthand, the everyday successes of your students and staff as you watch them progress throughout the school year and from kindergarten through high school graduation. You know all this, but what do others think about your school or ... Read more

Posted By Anna Nolan
Posted in Communication, Educational Leadership, Public Relations | 0 Replies

Branding with Print
October 6, 2015 6:00 AM | Tagged as graphic design for school websites, Marketing your school, PR for schools, public relations for schools

Amid the current digital age, virtual communication still hasn't fully replaced the value of print marketing. Effective print marketing design attracts attention, inspires public recognition, and adds a layer of credibility that online vehicles can’t always match. Blogging, social media, and web pages have become the new traditional forms of branding; however, the ... Read more

Posted By Diana Heilman
Posted in Branding, marketing your school, Public Relations | 0 Replies

Branding for Success
January 6, 2015 12:00 AM | Tagged as Marketing your school, PR for schools, public relations for schools, school website best practices, school website management, social media for schools, Websites for schools

You’ve heard the old adage “a picture is worth a thousand words.” The same can be said for any image, really, since they almost always stir specific feelings about what they portray. Even certain sounds, smells, and tastes come to mind when we look at an image – it can be a powerful experience, to be sure. That said, it seems only natural that administrators are ... Read more

Posted By Anna Nolan
Posted in Branding, marketing your school, Public Relations | 0 Replies

Grow Enrollment with Testimonials
November 4, 2014 4:00 AM | Tagged as Communication, customer service, Marketing your school, parent communication, PR for schools, public relations for schools, school communication, school leadership

Whether you’re a public or private school, chances are you would like to grow your enrollment. After all, more students mean more opportunities to make a positive impact on our country’s future. And higher enrollment numbers give your school more funding, allowing you to provide more services and resources to all of your students.

But do you feel like you’ve done all ... Read more

Posted By Abby Herman
Posted in Communication, Customer Service, Public Relations | 0 Replies

Family Literacy Day – The Essentials of Reading as a Family
October 28, 2014 6:00 AM | Tagged as celebrations, family, family life, parenting communication, public relations for schools

November is almost here, and fall is upon is. The leaves are changing, the days are getting shorter, and the new chill in the air stirs a desire to curl up near a fireplace with a good book. Today’s kids, though, are more likely to curl up with their favorite handheld game device or tablet. According to a survey released by the nation’s largest children’s literacy nonprofit ... Read more

Posted By Anna Nolan
Posted in family, Public Relations, School Events | 0 Replies

How Do You Spotlight Success?
September 30, 2014 12:00 AM | Tagged as Communication, family, Marketing your school, PR for schools, promoting your school success, public relations for schools, social media for schools

As an administrator, you want to tout your school’s successes. You want parents to know that student test scores continue to improve or that your school is going green. Maybe your football team won the district championship or one of your students earned a statewide award. Special programs, new classroom technology, record attendance numbers—there are so many reasons to be proud, ... Read more

Posted By Abby Herman
Posted in Communication, marketing your school, Public Relations | 0 Replies

How Patriotic is Your School?
July 1, 2014 12:00 PM | Tagged as celebrations, holidays, PR for schools, school leadership

The Fourth of July is the day the United States celebrates its independence with barbeques, fireworks, and family get-togethers. But it’s not something we generally celebrate in schools because, well, there aren’t any students around. In fact, there’s not really much celebration of patriotism in schools at all. With all the test prep and learning standards we focus on, ... Read more

Posted By Abby Herman
Posted in Educational Leadership, Holidays, Public Relations | 0 Replies

Welcome Followers' Comments on Social Media
June 18, 2014 12:00 AM | Tagged as Communication, Marketing your school, parent communication, PR for schools, public relations for schools, school communication, social media for schools, Twitter for schools

It’s no surprise that many schools have made the leap into the world of social media. Despite the trend, however, some administrators admit they’re still wary of making platforms like Facebook, Twitter, and Pinterest a part of their school culture.

Let’s face it, social media isn’t exactly a new trend. It’s been around a while now, and there’s no ... Read more

Posted By Anna Nolan
Posted in Communication, Public Relations, Social Media | 0 Replies

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